Laura Nelson Herndon is president and co-founder of Seed Beauty where she oversees strategy, research and development, sales, and marketing. Laura co-founded Seed Beauty with her business partner and brother, John Nelson, in 2014 after identifying an opportunity for a new model in the cosmetics industry. After only three years, Seed Beauty has become known for the popularity of its brands, You may have heard of ColourPop and Kylie Cosmetics, just to name a few of her brands.

We think you will love learning about what inspires and drives her, what her company values are, how she measures her success, how she is pivoting during the pandemic and current social climate as well as insight on finding balance with work and family life. We found ourselves fascinated with her every word! 

We felt so lucky to interview such a boss in the biz and we know you love supporting women in leadership roles as much as we do!

Cribs Tour of Seed Beauty
Seed Beauty
ColourPop
Fourth Ray Beauty
Kylie Cosmetics
KKW Beauty
SOL Body

Bevies:
Lauras Bevie: Red Solo Cup and Sugar Free Red Bull
Britt and Aunge: Steez

Well Looky Here:
Laura: Body Milk Coming to Fourth Ray for Holiday