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Building a physical product brand on Amazon comes with real challenges, from delistings to IP issues. This video shares what it's like launching a brace product, protecting a listing, and navigating Amazon support problems. Learn what small brands face every day when growing on the platform.

Getting hit with Amazon delistings or listing issues? Talk to someone who's seen it all and knows how to fix it: https://bit.ly/4jMZtxu

Plan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygov

#AmazonSellers #SmallBusinessJourney #EcommerceGrowth #ProductDesign #AmazonStruggles

Watch these videos on YouTube:

Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2

The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3

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Prepare now, grab the Ultimate Q4 Playbook before delisting chaos hits your listings: https://bit.ly/46Wqkm3

Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYX

Stop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGo

Don’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0

Timestamps:
00:00 - How the Bullseye Brace Brand Started  
01:18 - From Orthopedic Designer to Product Creator  
02:20 - Turning a Prototype Into a Real Business  
03:36 - Selling Braces on Amazon vs Direct Website  
05:01 - Early Feedback That Pushed the Brand to Amazon  
06:30 - How Amazon Delistings Hurt Small Brands  
08:06 - First Big Mistakes in Business and IP Issues  
10:03 - Why Design Patents Now Matter More Than Ever  
11:35 - The High Cost of Defending Your Own Patent  
13:12 - Why Hiring the Right People Is Hard for Founders  
14:33 - What Makes the Bracing Industry Hard to Innovate  
16:10 - Finding Opportunity in an Overlooked Market  
17:36 - How the First Brand Exit Set Unrealistic Expectations  
19:20 - The Harsh Truth About Flipping a Brand in Today’s Market  
21:00 - What Sellers Can Learn From Early Failures  
22:34 - Losing Support Early and Learning to Pivot  
24:00 - Getting Hit With Amazon Tariffs and Regulation  
25:22 - The Real Problem With Amazon’s Delisting Process  
27:00 - Why Customers Think They’re Buying From Amazon  
28:27 - The Disconnect Between Shoppers and Small Brands  
29:35 - The Amazon Pesticide Claim Problem Explained  
31:00 - Advice for New Brands on Patents, Cost, and IP  
32:30 - Why Some Products Get Flagged for No Clear Reason  
33:35 - Lessons for Founders: Don’t Fall in Love With the Product  
34:45 - Final Advice on Building Physical Products and Learning to Pivot

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