If you’ve ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you.

In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what’s actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under his belt and millions in ad spend managed, Daniel shares the practical, battle-tested tactics that coaches and course creators need to know right now.

You’ll learn:

• Why static images and memes are still beating expensive videos

• How your creative (not your copy) is now the biggest needle-mover in performance

• The #1 reason your ad might be getting clicks—but no conversions

• What to expect (and optimize) if you’re running a webinar funnel in today’s landscape

Whether you’re scaling to six figures or just trying to get consistent leads, this episode will help you simplify your ads, lower your cost per lead, and finally make paid traffic work for your business.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode271

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/