If pitching collaborations makes you nervous, this short and punchy episode is your pep talk. Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to advice for pitching dream collaborations with ease. From Walmart to email marketing pros, Liz's approach to pitching stays the same: keep it simple, informal, and confident. Whether you're asking a friend, a big brand, or an industry leader, this episode shows you exactly how to reach out — without overthinking it.

Episode Highlights

• The golden rule of pitching collaborations: the more informal, the better.

  • Assume the sale — act like it's a no-brainer for them to say yes.

  • Focus on clarity, enthusiasm, and what's in it for them.

• Why confidence and casual tone outperform formal "corporate" language every time.

• Liz's real-world example: her pitch to Kennedy from Email Marketing Heroes for the upcoming Sales Email Summit (August 2025).

  • Subject line: Next summit interested?

  • Opening: "Yo, yo, yo, my email king, Liz Wilcox in your inbox, baby, with a pitch."

  • Included a quick description of the event (dates, theme, and low-lift format).

  • Explained the benefit: 70% affiliate commission and minimal promo effort.

  • Closed with: "Holler at me with a yes or no — would love to include you."

  • Result: an instant yes.

• Liz's breakdown of what makes this style work:

  • Clarity: The details are short, scannable, and easy to reply to.

  • Informality: A light, personal tone creates connection.

  • Confidence: She assumes alignment instead of begging for attention.

  • Win-win focus: She clearly communicates what's in it for the other person.

• Bonus tip: end with a clear call-to-action and deadline — "I'd love a yes or no soon.

Key Takeaways

• Keep it casual: Assume the sale and speak like you already know they'll say yes.

• Be concise: Share just enough info — the what, when, and why.

• Highlight the benefit: Make it easy for them to see what's in it for them.

• Add urgency: A gentle deadline helps people take action.

• Confidence converts: Believe your pitch is worth saying yes to.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM