Julie and Cathy share their insider predictions about the shifting landscape of digital marketing as we kick off 2026. Forget the outdated tactics—this is your guide to what won’t work anymore. From the rise of hyper-specific niche businesses and the decline of big-name marketing gurus, to the fading reliance on warm referrals and simple social-media sales tactics, they uncover why personalization, cold traffic strategies, and genuine human connection will be critical for future success. Whether you’re a seasoned marketer or just starting out, tune in for candid insights, actionable strategies, and a dose of tough love to help you stay ahead of the curve. Grab your coffee, get comfy, and let’s dive into what it takes to make your business truly gorgeous in a fast-changing digital world.