Aspire with Emma Grede

What You Don't Know About Brand Beckham


Listen Later

Victoria Beckham is one of the most famous women in the world. But behind the headlines is a business story that took nearly two decades to build.

She entered fashion with every reason to be dismissed. A Spice Girl. A celebrity. A public figure trying to be taken seriously in an industry that rarely gives second chances. The skepticism was loud. The losses were public. And at one point, she lost control of the company that carried her own name – but she building anyway. 

Over nearly two decades, Victoria rebuilt her business piece by piece. Through financial pressure, shifting perceptions, and the quiet work of proving she belonged. Today, her fashion business is profitable, her beauty brand is scaling, and the narrative has finally caught up to the work.

In this conversation, Victoria sits down with Emma to talk about what it really took to get here — the financial pressure, the imposter syndrome she carried for years, and the moment she decided to put Victoria back into Victoria Beckham. She opens up about building alongside David, what their partnership actually looks like behind closed doors, and why she refuses to feel guilty about following her dreams.

And for the first time, she reveals that Harper — who has sat in on product development meetings since she was tiny — is starting her own brand. 

Victoria shares:

  • What it felt like to lose control of her own company and rebuild from inside it

  • Why staying close to the creative saved the business when nothing else could

  • How she and David have built alongside each other without disappearing into one another

  • The Diane von Furstenberg advice that changed how she thinks about guilt

  • What Harper's brand pitch revealed about legacy, motherhood, and what it means to raise a family of builders

    What have you stayed committed to longer than anyone expected? Drop it in the comments.

    What would you build if you stopped listening to the noise? Drop it in the comments — we're reading. And subscribe to Aspire with Emma Grede so you don't miss what's next.

    To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy

    Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    Aspire with Emma GredeBy Emma Grede | Audacy

    • 4.6
    • 4.6
    • 4.6
    • 4.6
    • 4.6

    4.6

    551 ratings


    More shows like Aspire with Emma Grede

    View all
    From the Heart with Rachel Brathen by Rachel Brathen

    From the Heart with Rachel Brathen

    4,461 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,605 Listeners

    The Skate Podcast by Audacy

    The Skate Podcast

    303 Listeners

    the goop podcast by gwyneth paltrow

    the goop podcast

    6,665 Listeners

    The Dream Bigger Podcast by Siffat Haider

    The Dream Bigger Podcast

    610 Listeners

    She's So Lucky by She's So Lucky

    She's So Lucky

    2,712 Listeners

    On Purpose with Jay Shetty by iHeartPodcasts

    On Purpose with Jay Shetty

    27,659 Listeners

    6 Rings and Football Things by Audacy

    6 Rings and Football Things

    269 Listeners

    Office Ladies by Audacy & Jenna Fischer and Angela Kinsey

    Office Ladies

    85,654 Listeners

    Spits & Suds Podcast by Audacy

    Spits & Suds Podcast

    109 Listeners

    The Commercial Break by Comedy Podcast | Commercial Break LLC

    The Commercial Break

    691 Listeners

    Impolitic with John Heilemann by Audacy | Puck

    Impolitic with John Heilemann

    4,654 Listeners

    Whirlwind: America, Russia & Ukraine by Audacy Studios | Tim Weiner | Jigsaw Productions

    Whirlwind: America, Russia & Ukraine

    558 Listeners

    Working Hard with Grace Beverley by Grace Beverley

    Working Hard with Grace Beverley

    194 Listeners

    The Powers That Be: Daily by Puck | Audacy

    The Powers That Be: Daily

    375 Listeners

    Treat by Audacy Podcasts

    Treat

    1,171 Listeners

    Ghostwriter by Audacy

    Ghostwriter

    1,886 Listeners

    Fly on the Wall with Dana Carvey and David Spade by Audacy

    Fly on the Wall with Dana Carvey and David Spade

    12,869 Listeners

    The Draymond Green Show by Audacy | The New Media

    The Draymond Green Show

    2,054 Listeners

    Move With Heart by with Melissa Wood-Tepperberg

    Move With Heart

    1,132 Listeners

    Love of the Star: A Dallas Cowboys Podcast by Audacy

    Love of the Star: A Dallas Cowboys Podcast

    202 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    19,783 Listeners

    The Best Football Show with Brian Baldinger by Audacy

    The Best Football Show with Brian Baldinger

    84 Listeners

    Build with Leila Hormozi by Leila Hormozi

    Build with Leila Hormozi

    956 Listeners

    1st & Pod by Audacy

    1st & Pod

    116 Listeners

    Fashion People by Audacy | Puck

    Fashion People

    241 Listeners

    A Really Good Cry by iHeartPodcasts

    A Really Good Cry

    281 Listeners

    Beyond the Mat by Dear Media, Bryony Deery

    Beyond the Mat

    44 Listeners

    Ladies Who Launch by Rochelle Humes

    Ladies Who Launch

    45 Listeners

    Rise with Roxie by Bauer Media

    Rise with Roxie

    50 Listeners

    Hot Smart Rich with Maggie Sellers Reum by Hot Smart Rich

    Hot Smart Rich with Maggie Sellers Reum

    110 Listeners

    How We Made Your Mother by Audacy & Josh Radnor and Craig Thomas

    How We Made Your Mother

    812 Listeners

    The Burnouts with Phoebe & Sophia by Phoebe Gates & Sophia Kianni

    The Burnouts with Phoebe & Sophia

    54 Listeners

    Simpsons Declassified with Nancy Cartwright by Audacy & CRE84U Entertainment

    Simpsons Declassified with Nancy Cartwright

    172 Listeners