What does it actually look like behind the scenes of a scaling business?

 In this episode, Emily sits down with Lana, the operations director who has helped build Be THAT Girl alongside her. Together they pull back the curtain on what it really takes to grow a company — the early chaos, the systems that had to be built, the moments they had to push each other, and the evolution from a coaching brand into a real business.

They talk candidly about the tension between visionary and operator, the decisions that shaped the company, and the kind of leadership required for the next level of growth. 

If you’ve ever wondered what it takes to turn a big vision into a functioning company, this conversation will give you a rare look inside the process.

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CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds