Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!