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Recommend you break even on Ads because for every sale you get by PPC you get 3 SEO organic sales.

Average ACOS By Industry: https://sellics.com/blog-amazon-advertising-cost-of-sale-acos/

How to calculate your target break even Advertising Cost of Spend: https://downloads.intercomcdn.com/i/o/78291153/250e562e1414f12ad288b8fe/setting_target_acos.JPG

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