Here's a TOP 20 episode from 2020!

We talk to Alicia Hosmer, APTA’s Senior Director of Brand Strategy who is leading the rebrand for the association.

Why APTA is rebranding?

And why members and potential members should care?

Rebranding is about much more than a new look. Our brand will encourage us to act for impact, better highlighting APTA’s leadership role on behalf of members and future members.

APTA’s rebrand is about making our association more accessible for our members – so they can more easily identify the resources and communities that will help them thrive.

Rebranding is much more than a new logo. It’s about maturing as an organization and maximizing our potential as the trusted leader of the profession.

The rebranding process will happen over several years. We are launching phase 1 of the APTA national brand in June 2020. Components are aligning at their own pace and not required to align.

Rebranding is much more than a new logo. It’s about maturing as an organization and maximizing our potential as the trusted leader of the profession.

Alicia is passionate about the power of storytelling, teamwork, and mission-driven organizations. She loves sharing a great meal with friends, especially when she doesn’t have to cook it. Biking to work and skiing with her family are just a few of the ways she stays physical active. If driving her kids to baseball and hockey were a sport, she’d have reached professional status several years ago.