If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to.

Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!!

In today's episode, I'm sharing what’s working with Instagram Reels in 2026.

In this episode, I cover:

• Why shorter reels (under 10 seconds) are still dominating
• How spicy & opinionated framing makes content more engaging and shareable
• Why showing your face is non-negotiable for building trust + converting clients
• How intentional B-roll helps tell a story & improves overall performance
• Recreating content that’s already working instead of constantly starting from scratch
• Shifting from “you” content to “I/me” content to build a stronger connection
• Why your voice matters more than generic AI-generated content
• Asking specific questions to boost engagement + build community
• Using ultra-specific hooks + strong conviction to drive follower growth & consult calls
• Why you shouldn’t delete underperforming posts or “post and ghost”
• Treating content creation like it’s part of your job because consistency matters

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• My oldest daughter reel
• My daycare reel
• My raising your rates by $100 reel
• My spitting out coffee reel
• My clown reel
• My unhinged Q reel
• My rates reel
• Morgan’s reel
• Amma’s reel
• Megan’s reel
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

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