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Shownotes can be found at https://www.profitwithlaw.com/338.

 

Behind every firm is a unique story that makes them stand out. Unfortunately, few law firm owners know how to capitalize on their story — or tell it. Instead, they jump on all the newest marketing initiatives without clearly understanding what they share. If this is what you've been doing, you're bound to get disappointed over and over. Before engaging in any marketing efforts, you must first find your law firm's Capital S story.

In this episode, Paul Furiga, CEO and Chief Storyteller of WordWrite, joins Moshe Amsel to discuss finding your firm's Capital S story. He talks about the power of having a story that draws in potential clients and talents to your firm. He also shares the Storycrafting process and models they use at WordWrite and how to apply them in different business and marketing contexts.

If you want to know how to start telling your Capital S story of your firm, then this episode is for you.

Resources mentioned:

 

Book a ONE-ON-ONE FREE COACHING SESSION with our coaches at Profit with Law’s Law Firm Expansion Coaching Session within the first 8 weeks of this episode’s release and get a FREE COPY of Finding Your Capital S Story!

Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview. 

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WordWrite

Finding Your Capital S Story by Paul Furiga

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Spin Sucks

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