When it comes to creating an amazing employee experience, do not undermine the power of purpose. There’s a lot of talk about this and yet there are still so many who neglect or put aside creating one for their companies that they’re missing out on a lot. Your purpose is vital as it provides direction and clarity not just for you but even for your employees.

In today’s podcast episode, Erica and Stephen of Power Selling Pros join me once again for Part 2 of the series ‘Creating an Amazing Employee Experience’. We talk about how most companies lack a mission statement and what it does. We also discuss why it’s not wise to copy and paste purpose statements of other companies. We also tackle practical ways for companies to start crafting purpose statements that align with who they are. 

Understand what purpose is and begin crafting one for your company. Tune in to this episode today. 

What’s Discussed in This Episode:

0:00 Offer & Introduction 
3:35 Recap of the first episode 
4:40 A lack of a mission statement and purpose in companies 
5:05 Purpose gives direction
6:38 Questions Stephen asks to reflect on purpose 
8:41 How most vision, mission statements are cliché 
9:08 Digging deeper into your purpose statement
10:48 Start with a small daily purpose 
12:58 Thoughts drive behavior 
14:54 Looking into the kind of meetings you have with employees 
17:20 Where to begin when creating your purpose statement
19:16 Revising your mission statements when necessary 
19:56 Takeaways for this episode 

About the Guests:

Stephen Dale is an established business coach and mentor in the industry. He worked as a home service operations manager for 18 years—amassing various notes, information, and processes on managing a business effectively. In the past three years, he has been Power Selling Pros’ director of training, helping hundreds of companies figure out ways to run their business procedures faster and more efficiently. 

Erica Leonor is a professional customer service coach and sales trainer. Her extensive knowledge of leadership me

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