In this episode, hosts Julie and Cathy dive into the HOT topic of "do as I say, not as I do". Why coaches sometimes don’t practice what they preach. Inspired by Cathy’s own frustrations while learning the art of writing viral hooks, the conversation unpacks the dissonance between what experts teach and what they actually do in their own businesses. From Instagram strategies and template design to shifting business tactics and the sometimes questionable ethics behind online advice, Julie and Cathy explore when it makes sense to break the rules and when transparency really matters. Whether you’re a beginner looking for guidance or a seasoned entrepreneur trying to make sense of conflicting advice, this episode offers relatable stories, practical wisdom, and a healthy dose of honesty about what really happens behind the scenes in the coaching world.