Leadership coach Keith J. Corbin and I talk about what's missing from mainstream leadership advice — and why the inspirational messages we see on LinkedIn and in bestselling business books often obscure the structural realities of work. And that’s putting it way too nicely.

What We DiscussThe Simon Sinek problem

Keith tells the story of working for a CEO who was a devoted Simon Sinek fan — who quoted Start With Why constantly — and then did a massive layoff right before IPO. How can you believe in "taking care of your people" and then respond to investor pressure in ways that contradict that belief? The answer: leaders aren't free agents. They operate within systems that constrain their choices.

Why "Start With Why" landed when it did

The book arrived in late 2009, just as the economy was recovering from the 2008 crash and entering a long hiring boom. Caring about employees became structurally important because retention mattered. The message was real — but it was also enabled by market conditions.

Missionaries vs. mercenaries

Leaders love to say they want people who believe in the mission, not people who just want a paycheck. But we're all both. And when people over-identify with the cause, they can neglect their own material interests — which allows the system to extract more from them.

The problem with universal advice

When someone on LinkedIn says "here's how to stand out" or "here's how to push back on your boss," Keith asks: who is the particular person being turned into the universal? It's usually someone with privilege, social capital, and easy job mobility — and the advice doesn't transfer to everyone else's lived experience.

Fakey language

I remember reading Chip Conley's book Peak (I forgot the name during the conversation, but my Amazon orders list always remembers) about treating hotel customers as "guests" — and realizing that guests don't get a bill at the end. Keith shares Simon Sinek's story about a happy Four Seasons employee who also worked a second job at another hotel — and Sinek never asked why he needed two jobs.

Individualism vs. solidarity

The dominant message in coaching and career advice is about individual optimization — how you can get ahead. Keith pushes back: if you're standing out to get ahead, you're getting ahead over someone else in your same position. How do we think about showing up in solidarity with coworkers rather than competing for scarce resources?

The rise and fall of DEI

Corporate social justice movements — from BLM to Me Too to DEI — operated on the margins. DEI was often less about decreasing inequality and more about making sure inequality was evenly distributed. When it got tied to profitability ("diverse teams are more profitable"), it became easy to cut once it didn't deliver on that promise.

Freedom vs. choice, solidarity vs. individualism

Keith draws on the French Revolution's ideals — equality, liberty, fraternity — and argues that freedom has been replaced by consumer choice, solidarity by individualism, and equality by an even distribution of inequality.

Democracy in the workplace

If we believe in democracy, why don't we bring it to work? You don't choose your manager, you often don't choose what you work on, and you certainly don't vote on layoffs. Keith advocates for employee representation on boards, more democratic structures, and greater worker power — especially as AI reshapes the landscape.

AI and the future of labor

The same de-skilling forces that have shaped blue-collar work since the Industrial Revolution are now coming for white-collar knowledge workers. This could create new precarity — or new opportunities for solidarity and collective action.

The archeology of the future

Keith shares Fredric Jameson's idea that instead of forecasting from the past, we should look for "the archeology of the future" — finding undeveloped seeds in the present moment that could grow into something radically different.

ResourcesBooks

1. Start With Why by Simon Sinek
2. Peak by Chip Conley
3. In Search of Excellence by Tom Peters
4. The Dawn of Everything by David Graeber and David Wengrow
5. The Engineers and the Price System by Thorstein Veblen (better known for The Theory of the Leisure Class)

Other Thinkers & Authors Referenced

1. Jim Collins — Business author (referenced alongside Peters for cherry-picked research)
2. Fredric Jameson — Marxist literary critic; "easier to imagine the end of the world than the end of capitalism"; "archeology of the future"
3. Erik Olin Wright — Sociologist; conflicting class positions
4. Peter Bregman — Author and leadership coach (mutual friend of Howie and Keith)
5. Michael Moore — Filmmaker (on capitalism funding its own critique)
6. Bill Mollison — Co-founder of permaculture ("all the world's problems can be solved in a garden")
7. Bessel van der Kolk, Peter Levine, Stephen Porges — Referenced in the discussion of Polyvagal Theory and whose voices dominate the conversation

Connect with Keith

1. LinkedIn: Keith J. Corbin
2. Website: evolutioncoach.org