The PPC Den: Amazon PPC Advertising Mastery

Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]

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The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?

In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.

Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki page below to help with any confusion.

We’ll see you in The Badger Den!

Highlights

  • 0:00 Intro - Who to hire for synergy
  • 05:57 Who’s the Nick fury of your business?
  • 07:54 Do you have someone overlooking marketing, finance, and operations?
  • 10:11 Which super hero to hire to do your PPC
  • 11:54 Which super hero to hire to do your SEO
  • 17:39 Does your business hire for design, merchandising, optimizing?
  • 18:16 Which super hero to hire for merchandising & branding
  • 22:20 Which super hero to hire for optimizing/ A-B testing
  • 28:27 Which super hero to hire to as your designer
  • 34:14 Who to hire for your Amazon operations
  • 34:43 Which super hero to hire for inventory management
  • 40:39 Which super hero to hire to do customer service
  • 42:50 Which super hero to hire to manage your finances
  • 47:18 Which super hero to hire for catalog troubleshooting
  • 50:00 Always be hiring - Avengers Assemble

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    Resources & Links

    • Avengers Wiki
    • Where to find Steven Pope, My Amazon Guy
    • The masterpiece SEO collaboration course
    • Org Chart for Avengers of Amazon
    • The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It
    • Traction: A Startup Guide to Getting Customers
    • PickFu App
    • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
    • Never miss the latest in Amazon PPC tips and best practices
    • All our show notes
    • Get the Ad Badger App

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      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Steven Pope

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Emma Walker

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