In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?

Dave shares insights from nearly 20 years of podcasting experience, including:

• Why 50 downloads could outperform 5,000 YouTube views
• What makes a podcast “successful” beyond numbers
• The case for audio-first content and short-form video
• Real-world examples from niche creators (including chameleon breeders