This episode is for anyone who's watched a once-reliable offer just... stop working.

Julie Chenell and Cathy Olson dig into that specific kind of panic when your numbers tank and you can't tell if the market moved on or if you're just sick of talking about the same thing for the hundredth time. (Spoiler: those require very different fixes.)

They walk through how to actually troubleshoot what's broken instead of nuking everything in a moment of desperation. Where should you look first? What's worth testing versus what's just busy work? And when is it actually time to move on versus when you just need to stick it out a little longer?

If you're running ads or trying to make organic content work, this one's going to save you from at least one expensive mistake.

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