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Michael Maher runs Cartology, a full service Amazon agency, and speaks to the heart of how agencies often let down clients. We dive right in on this issue. There's a lot of meat to this conversation.

Michael: "We do that by translating your brand story onto Amazon in a way that engages your audience, increases awareness, and generates revenue and focuses on profitability."

Michael talks agency expectations. It's always the agency's fault client expectations are not met.

Amazon sellers over estimate how fast sales will come from on Amazon. It requires signficiant capital in the beginning. 

Amazon seller support is not trained on how to problem solve. "They are meant to be a dam, to slow the flow."

Amazon is leaving a hole open for competition. They are hard to beat because they are willing to spend and spend to grow and have low prices and high expectations with consumers. But this same thing happened with eBay because they put customers before suppliers. They should be equally important. 

How to grow Amazon sales?
Major weight to advertising. 

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