At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024.

So what is authentic marketing, and how the heck can you bring more authenticity to your marketing?

Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer.

Now, if you don’t know Tracey – strap yourself in because it’s about to get lit.

Tracey is a business activator and mentor for legendary women who are hell-bent on serving and creating a ridiculously abundant creative business and life on their own terms.

She’s known for her fire one-liners, spiritual straight-talk, and funny as fuck business analogies (just go and check out her Reels).

She’s the person so many business owners gravitate towards when they can’t see or feel their magic anymore…and, in true Tracey fashion, she lights a fire under their butt and gets them moving to activate their authentic power.

Whenever I need a spark of creative inspo, I always turn to Tracey. And I know a lot of wizards in my community are feeling a little creatively burnt out right now – so of course I knew Tracey was the wizard for this job!

In today’s episode of the How I Do Content Podcast, Tracey and I riff on all things authenticity and why your authentic truth will ALWAYS be trending.

So let’s dive in.

Things You’ll Learn in this Episode of How I Do Content

• Tracey’s secret to longevity in business and how she’s navigated 10 years in the coaching industry 
• How Tracey stays true to her authentic magic without getting sucked into chasing trends or doing what everyone else is doing
• Tracey’s favourite authentic marketing tips to help you own your unique blend of magic and share it with your community 

Connect with Tracey Spencer

• Follow Tracey on Instagram @tracey__spencer
• Join the Too Lit To Quit Club at https://www.traceyspencer.com.au/to-lit-to-quit-club 
• Get your hands on Tracey’s book, ‘Rock Your Light’ http://traceyspencer.com.au/rockyourlight/ 
• Find out more at https://www.traceyspencer.com.au/ 

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Track: Harry Potter Theme Song
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Video Link: https://youtu.be/WY8-lVlLhWE