Founder's Journal

Why boring work is inevitable


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Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down three under-discussed aspects of boring work:

  1. It’s an unavoidable part of building a business, especially in the early days.
  2. Some founders stay in boring work for far too long, even when they no longer need to.
  3. Boring work is a gift that every entrepreneur should feel grateful for.
  4. Show Notes:

    (0:00) A note from our sponsor

    (2:26) Welcome back to Founder’s Journal

    (3:15) Danger of celebritizing entrepreneurship

    (5:38) Boring work is unavoidable

    (8:57) Staying in boring work too long

    (13:00) Boring work is a gift

    Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

    Check Out Alex’s Stuff:

    • storyarb - https://www.storyarb.com/

    • CTA - https://www.creatortalentagency.co/

    • X - https://x.com/businessbarista

    • Linkedin - https://www.linkedin.com/in/alex-lieberman/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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