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Steven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.

Steven talks through his journey, how he built the agency from scratch, and how he’s trying to reignite the drive that helped him create 7 years of daily content. You’ll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.

This video isn’t just about business, it’s about the mindset behind it. If you’ve ever felt stuck or lost direction, Steven’s story might help you find your next step.

Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu

#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG 

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Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
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Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Losing the Drive to Make Content
01:36 - Why I Handed Off the YouTube Reins
03:16 - Getting Laid Off and Betting on Myself
04:53 - Starting My Amazon Guy With No Plan
06:44 - Talking With My Son About Losing
08:46 - Struggles of Being an Agency Owner
10:23 - SEO, PPC, and My YouTube Strategy
13:02 - What AI Says About My Amazon Guy
15:21 - Mina, Motivation, and Health
17:22 - MBA and Career Shifts After Setbacks
19:43 - How Asperger’s Shaped My Career Path
22:16 - From TV Reporting to Amazon SEO
25:00 - Early Amazon Days and FBA Beta
27:01 - The Rise and Fall of Aggregators
28:16 - Motivation, Doubt, and Restarting Content
30:01 - The Real Work Behind Selling on Amazon
31:01 - Teaching, Scaling, and Finding Purpose Again
32:44 - Consistency Over Everything
33:59 - Final Thoughts and Commitment to Return

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