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Why Eco-Friendly Products Keep Failing
People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains.
Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Entrepreneur Media
4.8
205205 ratings
People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains.
Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation
Learn more about your ad choices. Visit megaphone.fm/adchoices
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