Funnels used to feel like magic—you'd write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the "set it and forget it" model doesn't cut it anymore, what to do instead, and how to actually make funnels work for you—not against you.

Episode Highlights

• Why Liz turned off her own funnel and focused on weekly newsletters instead

• The importance of knowing your audience and why your list is always evolving

• How "set it and forget it" funnels can make your business feel cold and outdated

• Why live launching helps you understand your customers better than automation ever will

• The truth about passive income (spoiler: it's not really passive)

• How to use a multi-channel approach—even inside your funnel—to build real connections

• The danger of relying on templates without doing the deep audience research first

Key Takeaways

• Funnels fail when they're too impersonal—people want to connect with humans, not robots.

• You need live selling experience before automating so you understand what actually converts.

• Your audience changes over time; what worked a year ago may not resonate today.

• Templates are tools, not shortcuts. Without audience insight, even the best copy falls flat.

• A healthy marketing ecosystem includes multiple touchpoints: email, podcasts, social, live sessions, and beyond.

Links and Resources

Episode 61: How to Get Replies to Your Email Newsletters

Episode 166: get the maximum results from your email list by doing these four things!

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