Five years. Same landing page. Same results. In this short and honest episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why she hasn't touched her freebie landing page in half a decade. From staying consistent with her audience to keeping things funny and on-brand, Liz breaks down the three main reasons she's left it alone — and why sometimes not changing things can be the smartest move you make.

Episode Highlights

• Why keeping things simple has made her landing page timeless.

• Reason #3: The copy still works because she's still speaking to the same person she was five years ago.

  • Liz hasn't pivoted her business since launching her current brand — and her messaging still feels true.

  • Reminder: if your freebie doesn't align with your current offer, it might be time to update it or let it go.

• Reason #2: The landing page is funny — and that's the point.

  • Featuring a photo of Liz pointing at Will Smith (yes, really).

  • Humor attracts her ideal subscribers — people who love her authentic, quirky style.

  • Staying consistent with her tone keeps the right people coming in.

• Reason #1: The numbers don't lie.

  • 4,500 visitors in 90 days.

  • 1,500 new subscribers.

  • A 33.6% conversion rate that's stayed steady for years.

  • Liz doesn't want a 100% conversion rate — she only wants the people who "get" her.

• The lesson: if your page still reflects your essence and performs well, there's no need to constantly tweak it.

• A quick invitation to List Building Live (March 11–13) — a three-day micro audio summit featuring 20 creators sharing how they've grown their email lists in the last year.

Key Takeaways

• If it's not broken, don't fix it: Consistency can be more powerful than constant change.

• Keep it simple: When your message stays clear, your copy doesn't expire.

• Lead with personality: Humor and authenticity attract the right subscribers.

• Track your data: If your conversion rate feels good, there's no need to chase "better."

• Focus on alignment: A good landing page reflects who you are — not just what you sell.

Links and Resources

List Building Live Summit

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM