Why is it so difficult to quit drinking?

Why is it so difficult to quit drinking? If there was ever a loaded question, that's it right there! The generally agreed narrative about quitting drinking is that it has to be painful, difficult and full of relapse and struggle. This is probably why whenever I post on social media about stopping drinking in one day at one of my Bootcamp's I get a lot of hate. People love to point out that quitting drinking can't be done in one day and there is no easy way out of the problem. They love to claim that what I am offering is a scam or that I am a snake oil salesman. They make these claims and accusations without ever even looking at what I do. It's their default response to everything. They insist that it is difficult to quit drinking and that's that! It's hard for me not to be offended by these comments because I have seen thousands of people achieve happy, sober lives by following my advice and coaching. However, I understand where the negativity comes from. Most problem drinkers have a lot of evidence to back up their beliefs that quitting is difficult.

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