Founder's Journal

Why Market Size Matters

02.16.2024 - By Morning BrewPlay

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Episode 108: For today’s episode, I read and analyze startup founder Paras Chopra’s essay on market size from his online book Mental Models for Startup Founders. Chopra’s essay suggests that entrepreneurs should want to define their market as narrowly as possible.

Original essay: https://invertedpassion.com/define-your-market-as-narrowly-as-possible/

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