With the Shoulder to Shoulder Challenge right around the corner, this episode captures the why behind it.

Jason and MDV talk through what they’re seeing in real time as thousands of men commit early, why training partners change everything, and how simple daily standards can reshape your mornings, your mindset, and your follow-through when life gets heavy.

This isn’t about hype or perfection. It’s about structure. Accountability. And showing up shoulder to shoulder when motivation fades and discipline matters most.

If you’ve been on the fence about the challenge, this episode gives you the perspective you need before it starts.

LINKS & RESOURCES
• Shoulder to Shoulder Challenge: [SIGN UP HERE]
• Join the Virtual TRAIN HARD Men’s Club: [JOIN HERE]
• Find a Men's Club Near You: [LINK]

0:00 Bears fans roll deep & Philip Rivers’ health insurance
5:00 Jason heading to NFL QB camp & belt promotion talk
6:24 1,400 men registered so far — Shoulder to Shoulder momentum
8:15 Why success accelerates with training partners
10:15 Keeping it simple and building real accountability
12:04 The role of 45 burpees in framing your day
17:12 The spirit behind the Shoulder to Shoulder Challenge
19:46 Shoutout Adam Cole
20:50 The power of opening the app every day
22:00 F3 joining the Shoulder to Shoulder Challenge
23:00 “Cut the crutch” means something different for everyone
32:00 Wanting to be better when the rubber hits the road
33:45 What we hope this challenge does for men
37:06 Virtual TRAIN HARD Men’s Club — how to get involved
37:51 Gratitude, prayer, and daily perspective practices
41:00 California cold
43:00 Perspective, first responders, and gratitude