The PPC Den: Amazon PPC Advertising Mastery

Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It

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We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters.

We’ll see you in The PPC Den!

Highlights

  • 0:00 Intro– Top o’ the morning
  • 1:39 Sponsored Brand Video Campaign Reports
  • 5:56 Screensharing report & recap of leading indicators
  • 8:54 Viewable impressions & view-through rate
  • 14:52 Quartile, midpoint, complete views & unmute
  • 24:05 Final takeaways
  • 27:12 What to do now

    • Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

    Resources & Links

    • Where to find Brent, AMZ Pathfinder
    • Seller Sessions Live 
    • The Always Sunny Podcast
    • SBA: Now You Can Edit Creatives
    • All About Amazon Ad’s Campaign Types Playlist
    • Why and How to Use New Bulk Sheet Features, featuring Brent
    • Get Ad Badger’s FREE Mega Mind Map of Amazon’s Campaign Types
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes
    • Get a product tour of Ad Badger

      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Brent Zahradnik

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

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      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
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