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In this episode, Michael Doherty breaks down the concept of “client guided sales” and how it transforms the traditional sales approach for service advisors. Michael emphasizes the importance of using detailed diagnostic information and photos to build trust with clients, as well as the need for clear communication and patience throughout the estimating process. He also discusses how prioritizing the client’s main concerns, being transparent with recommendations, and making clients feel valued can set a shop apart in a competitive market.

Timestamps:
00:00 Review Info Before Estimating

04:04 "Importance of Client Communication"

07:53 "Review Estimates Before Sending"

10:52 Client-Guided Sales Approach

12:57 "Client-Guided Sales Strategies"

19:19 "Client-Guided Sales Approach"

20:24 "Client-Guided Sales & Rapport"

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