Why Photographers Discount — and What It's Really About

If you are a portrait photographer who has ever built a discount into your pricing hoping it would make clients more likely to say yes, this episode is for you. We talk about why the impulse to discount makes complete sense on the surface, what is actually driving it underneath, and why a simple package structure will always outperform a complicated incentive every single time — whether you are shooting family photography, newborns, or motherhood sessions.

In this episode:

• Why discounting your digitals, bundling add-on products, and building in savings rarely moves the family photography clients you are hoping to reach
• What is actually happening in a client's brain during the ordering meeting and why she does not need a discount to say yes
• The real reason portrait photographers reach for incentives when building their pricing guide
• Why simplicity is not a shortcut for family photographers, it is the strategy

Links: The Art of Selling — lauraesmond.com/ips