Most physical therapy clinics market the wrong thing.

They promote visits, treatments, and techniques — but patients don’t actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free.

In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners can shift from transactional care to transformation-based care.

Drawing insights from thinkers like Seth Godin, Gary Vee, Rory Sutherland, Chris Voss, and Chris Do, they explain how better positioning, marketing, and communication can turn a one-time patient into a long-term relationship.

They also discuss why selling programs beats selling packages, why vanity metrics like social media views don’t build clinics, and how the first phone call with a patient may determine whether they ever become a client.

If you’re a clinic owner trying to grow revenue, improve patient engagement, and create a stronger brand, this episode will change how you think about your business.

What You’ll Learn

• Why patients buy outcomes — not treatments

• How to position your clinic as a transformation machine

• Why social media views don’t equal patients

• How to turn a $10K client into a $70K lifetime relationship

• The difference between selling programs vs packages

• Why the first phone call determines patient conversions

• The importance of asking better intake questions

Guests & Resources

Dave Kittle

Website: https://conciergepainrelief.com

YouTube: https://www.youtube.com/@thedavekittleshow/featured

Tony Maritato

YouTube: https://www.youtube.com/c/MedicareBilling

Sponsors

SaRA Health — https://sarahealth.com

EMPOWER EMR — https://empoweremr.com

U.S. Physical Therapy — https://usph.com