Most physical therapists don’t have a clinical problem — they have a business model problem.

In this episode, Jimmy sits down with Courtney Morse to unpack what happens when you step away from traditional outpatient care and rethink how a PT clinic should operate. From burnout and stacked schedules to launching a cash-based practice out of a hair salon, this conversation shows what’s possible when PTs stop undervaluing their services.

Courtney shares how mindset, pricing, and business structure play a bigger role in success than most clinicians realize. He also breaks down why so many PTs hesitate to start a practice — and what actually gets them moving.

If you’re a clinic owner or thinking about becoming one, this episode gives you a clearer picture of what’s holding you back — and what to do next.

GUEST LINKS

• Courtney Morse

• PT Biz

SPONSORS

SaRA Health — Increase revenue between visits with automated patient engagement

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EMPOWER EMR — Documentation built for PTs, not against them

???? https://empoweremr.com/

U.S. Physical Therapy — Growth, mentorship, and career pathways for PTs

???? https://usph.com/