Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Why Systems, Not Goals, Are The Secret to a Life Proof Business


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This episode was a little hard to record - I ended up starting and stopping about a dozen times. 

Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your health, spend quality time with your family. All the fun parts.

But there is another reason why this approach is so crucially important.

Life doesn't always go as planned. 

And sometimes we don't just need a Life FIRST Business - we need a Life PROOF Business.

One that's going to fully support us as we experience loss, setbacks, and the harder parts of life.

In this episode, I'm sharing more about what I'm currently navigating as I'm experiencing the loss of my dear cousin Holly and how focusing on SYSTEMS are what have allowed me to keep this business running smoothly when I'm not able to show up 100%.

Mentioned in this episode:

  • Plan Your Best Year Ever! - Join the free challenge!
  • The CEO Collective
  • Racheal on Instagram and TikTok
  • Rate and review on Apple Podcasts

Connect with Me:

  • Instagram: @racheal.cook
  • TikTok: @rachealcookmba
  • LinkedIn: @rachealcook
  • YouTube: @the_ceo_collective
  • Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

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Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursBy Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

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