“You know, if you think, every member that you’ve got in the gym knows three people, they know at least three people, who they’re friends with, that don’t exercise. Be a friend, bring a friend. That would be my message,” says Dr. Paul Bedford.

Paul Bedford, the Retention Guru, is a fitness industry authority on retention, attrition and member experience. In this episode, you’ll learn:

• The fitness industry shouldn’t be waging war against others in the industry, rather, the industry should be waging war against inactivity

• There needs to be more collaboration in fitness
• The best technologies to keep you on track with your exercise, according to Dr. Bedford
• How to motivate others to get active using the power of friendship, existing connections, and instilling value. “Be a friend, bring a friend.”

 

Connect with Paul:

Website - retentionguru.com

 

Connect with Jarod and Yancy on social, and attend a DEKA event: 

-Jarod’s Social: @jarod_cogswell

-Yancy’s Social: @YancyCulp

-Race a DEKA Event: DEKA-FIT

SPONSOR

This episode of Spartan Up is brought to you by DUROLANE, a single injection that may provide up to six months 1 of relief from osteoarthritis knee pain. Risks can include general knee pain and pain at the injection site. You can see full prescribing information at DUROLANE.com.

 

SUBSCRIBE:

Apple Podcasts: http://bit.ly/SpartanUpShow 

YouTube: http://bit.ly/SpartanUpYT

Spotify: https://open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt 

 

FOLLOW SPARTAN UP:

Spartan Up on Instagram: @spartanuppodcast

Spartan Up on Twitter: @SpartanUpPod

 

CREDITS:

Producer: Lake Watters

Host: Jarod Cogswell and Yancy Culp

Sr Producer: Marion Abrams

 

© 2021 Spartan