Founder's Journal

Why The Next Big Thing Looks Like a Toy? Ft. Apple Vision Pro

02.05.2024 - By Morning BrewPlay

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Episode 103: I’m going to break down a seminal essay by Andreesen Horowitz General Partner Chris Dixon. In 2010, Chris wrote an essay titled “The next big thing will start out looking like a toy” which talks about why the next big technology product always starts out by being dismissed and being considered “toy-like.” And while I think understanding this essay and Chris’ words are always important, I think it’s an especially timely essay to read with the introduction of the Apple Vision Pro, which has taken the internet by storm since its release 2 days ago.

Original Essay: https://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy

Wayback Machine: https://web.archive.org/

Apple Vision Pro Video: https://www.youtube.com/watch?v=dtp6b76pMak

Museum of Failure: https://museumoffailure.com/

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