Storytelling is ingrained in our DNA because how else would we bring people and each other, together? It sets the ground for the relationships we build which are very important in any trade. However, as effortless as it sounds, tradies don’t put much thought into the potential of a great story to be a deciding factor in earning the customers’ trust.

We welcome you to the first episode of the series, Building Trust and Rapport by Becoming a Great Storyteller. The Story Sales Machine’s Bill Mueller joins us to talk about the importance of storytelling in any industry, specifically in sales, and using email as a powerful storytelling tool. We also cover the art of tying stories into mundane and otherwise routine tasks to create stronger engagements, and ultimately, tradie-customer relationships.

Tune in to this episode now!

Discussion Points: 

1:59 The challenge of telling stories in the digital space
04:20 How email becomes relegated into just a tool that sells vouchers
06:00 Being less polished adds authenticity to your storytelling
08:00 People rarely try to re-engage because they get caught up in lead-generation
08:53 You can turn an email into something personal for the receiver
10:30 Worry less about the sale and concentrate on helping people
11:49 There are different spins you can take to make an interesting content
13:04 How a copywriter created an amazing campaign by telling the story of an everyday task
14:44 The importance of storytelling to get people’s attention
16:20 How we continue to build trust and rapport through our podcast
18:00 It’s human nature to put fear into everything we do
20:10 Determine your prospect’s product awareness stage
22:16 Storytelling is powerful in the sales cycle
24:35 Automation can teach and help you a lot with engagement
26:27 What’s in store for the next episode

About the Guest: 

Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sol

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