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Many sellers overspend on exact match ads without realizing the wasted potential. This breakdown shows why broad, phrase, and auto campaigns often uncover better keywords. Real examples reveal how sellers can miss valuable sales opportunities by chasing volume only.

Turn wasted ad spend into real profit, book a strategy call to fix your PPC targeting today: https://bit.ly/3ZlHh6G 

Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu

#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimization

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

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Timestamps
00:00 - Why Exact Match Ads Waste Seller Budgets  
00:26 - Experience Running PPC for Almost 10 Years  
01:01 - Seller Mindset Around Relevancy and Search Volume  
01:37 - Data From 400 Brands on Match Type Spend  
02:16 - Why Exact Match Misses Keyword Opportunities  
02:39 - Sellers Chasing High Search Volume Mistakes  
02:53 - Keyword Example: Markers vs Dry Erase Markers  
04:36 - Long-Tail Keyword Phrases Sellers Overlook  
05:24 - Niche Phrases Like Green Dry Erase Markers  
06:10 - Competitor Targeting and Missed Brand Phrases  
07:28 - The Problem With Closing Yourself Off With Exact  
08:15 - When Exact Is Useful but Limited  
08:45 - Relevance in Niche Keywords vs Broad Terms  
09:13 - Final PPC Tips and Match Type Strategy  

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