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Walmart Connect is pleased to announce the launch of advanced second-price auction for Walmart Sponsored Products advertising.

We’ve also added new ad placements and a new optimization tool to help you get even more out of your campaigns.  

About advanced second-price auction
Combined with our recent search-relevancy enhancements, advanced second-price auction helps reduce your risk of overpaying for cost-per-click bids, giving you the confidence to bid your best and putting Walmart advertising within reach for budgets of all sizes.

In this model, the most relevant product wins the auction. The winner pays the amount necessary to win based on relevant competing bids, which may be less than the winner’s maximum bid.
 
New Sponsored Products placements
In the coming weeks, ads will begin to serve in in-grid placements 1, 2, 3 and 4. For the rest of the search grid, two ads will continue to appear for every 10 results. 

New campaign-optimization tool
Item recommendations identify unadvertised items with the potential to perform well in a campaign.

Next steps
Download our best practices guide.

Launch a new campaign or optimize an existing campaign through the Walmart Ad Center.

Will Walmart ever be a Relevant Marketplace? (No, but Breaking PPC News)
00:00 Will Walmart ever be a Relevant Marketplace? 
00:19 Walmart's advanced second-price auction
01:03 Walmart's help files
02:22 Where you can watch Walmart ads
02:34 How to request access to Walmart Connect
03:08 Viewing your campaign performance 
04:59 Game-changer for Walmart
6:11 What Walmart needs to do so sellers would migrate over to their platform 
07:13 What will happen to Walmart?
07:30 Target is the most delightful place ever

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