Woman Owned: The Growth Podcast for Women Entrepreneurs

Why do people buy? This question is one of the central considerations of buyer psychology, a key ingredient when it comes to elevating your brand to 7-figures and beyond. By gaining a deeper understanding of who your customer is and what drives their desire to invest in your product or service, you increase your opportunity to sharpen your strategy and build deeper relationships with the people you serve through your offerings.

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Today, I share insight into buyer psychology and a key aspect to consider to truly meet the buyer where they are along their customer journey. I discuss why you cannot overlook sales and marketing as a business leader, and why it is crucial to sell to the customer's "why," rather than focusing merely on what you are selling. I also highlight the idea of "escape and arrival" as it pertains to buyer psychology and some guidelines for how you can begin applying these concepts to elevate your company's sales strategy.

"Sales is a multifaceted thing, but at the heart of it, you have to understand buyer psychology." - Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

• Why it is imperative to be strategic when your offer intersects with the existing marketplace
• The importance of stepping up as a leader when it comes to sales and marketing
• A deep dive into one critical element of seven-figure selling and buyer psychology
• What buyer psychology is and the positive shifts that will occur when you gain this insight
• Why people buy and the fundamental concept of "escape and arrival"
• Exercises related to "escape and arrival" to gain clarity on how to strategize for your brand
• Examples that highlight the difference between "selling to the what" and "selling to the why," and which to emphasize in your sales and marketing strategy
• Three core things you need to articulate when targeting the buyer's before and after
• Where to start when implementing the concept of buyer psychology to your brand

Resources Mentioned:

• Vega
• The Messaging Lab

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Kelly Roach is a business expert, coach, and the creator of the Live Launch Method, helping entrepreneurs and business owners leverage and scale businesses in the online space and make million-dollar breakthroughs. Known as The Business Catalyst, Kelly has led groundbreaking teams as a Fortune 500 executive, and her expertise has appeared on platforms including ABC, NBC, Inc. Magazine and Forbes. Kelly is the author of Unstoppable and Bigger than YOU and host of the Unstoppable Success Radio podcast.

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Kelly joins me today to share her insight on how you can innovate your way to millions by being brave enough to take a risk. She highlights the importance of allowing yourself to fail on the road to your big breakthrough, and why so many of us stick with the status quo and fail to embrace innovation. Kelly also provides insight on how to reframe setbacks, adopt a mindset of continued conviction, and step into a new, up-leveled version of yourself.

"We all have this unlimited human potential. Whatever we set our minds to, we can create." - Kelly Roach

Today on the Fierce Feminine Leadership Podcast:

• The importance of looking at your problems through an opportunistic lens
• Characteristics of radical conviction and what contributes to the willingness to be creative
• Kelly's upbringing and an insight she gained in middle school about money and problem-solving
• The many jobs and responsibilities Kelly juggled in her young adulthood, including being an NFL cheerleader
• Kelly's belief in the power of the human potential and how she gravitated towards coaching
• The type of student Kelly was and how her work ethic contributed to her success
• How a desire to find purpose and freedom led to a career shift in Kelly's journey
• The two different mindsets people approach entrepreneurship from
• The power of innovation and how Kelly came up with the idea of her Live Launch
• Where almost all significant innovations and breakthroughs come from
• How we tend to approach problems and what problems really are
• How Kelly approached her launch strategy when she noticed things going off-track
• The new strategy Kelly implemented, where she placed her focus, and the results of doing so
• The relationship between innovation, failure, and courage, and Kelly's creative process for approaching innovation
• Why people stay stuck on the same problems for long periods of time
• Innovation's role in the world of business and what it takes to become aligned with growth
• The competitive advantage that comes with conviction, drive, and innovation
• How solving unsolved problems can change the game for you professionally
• How Kelly's mindset allows her to continually cultivate her conviction and the importance of utilizing every ounce of potential you have

Connect with Kelly Roach:

• Kelly Roach Coaching
• Tribe of UNSTOPPABLES
• Unstoppable Success Radio

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

You have told your clients what you do and how you do it, but have you truly communicated the value of your work? To make a sale, customers must feel like the value you provide outweighs the cost they pay. Because of this, communicating impact is essential, and can have a make or break effect on results.

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Today, I discuss the importance of owning your value and sharing not only what products or services you offer, but also the impact of your work. I share ten tips to help you highlight the promise of your work in a clear, compelling manner, and uncover the value you tangibly offer your clients. I also discuss the importance of money mindset when it comes to sales and how to achieve results by focusing on what truly matters to your clients.

The most audacious thing we, as women entrepreneurs, do is own - fully own - the promise and value of our work.

Today on the Fierce Feminine Leadership Podcast:

• Why it is essential to communicate the value of your work effectively
• How money stories affect us and why it is crucial to work on your money mindset
• Where many entrepreneurs get into trouble in the sales process
• The relationship between perceived value and monetary investment in the sales process, and how this applies when you are selling a service
• What customers genuinely care about, beyond what you do, and how it can make or break results
• What effectively owning the promise of your work looks and sounds like, and how value-based pricing relates
• Specific practices to implement to track your clients and determine value
• The importance of monitoring clients over time, from intake to outtake to follow-up
• How to utilize interviews to gain a deeper understanding of the value you offer
• How to incorporate "what then" questions into your process to gain a deeper understanding of the value you offer
• How many "what thens" you should ask your clients to get the full picture
• Tips for becoming a researcher of your work
• Why I take a lot of coaching inspiration from athletic coaches

Resources Mentioned:

• Seven Figure Leadership Masterclass

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

How do you feel when it comes to commitment and risk? Often, the most powerful decisive actions we take come in the face of vulnerability, uncertainty, and potential rejection. Bold courses of action often come at a cost and require opening yourself up. The way we navigate risk says a lot about who we are and our ability to realize our greatest dreams. Avoiding the inevitable risks that come with making baller moves leads many people not to set goals at all, which can be very problematic.

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Today, I define commitment exposure and share ways to approach this concept as you work towards making a baller move and bringing your desired results to fruition. I highlight the tendencies people tend to have related to commitment exposure, including over investing in worst-case scenarios and overstating difficulty, and the importance of shifting your mindset. I also share the importance of being transparent with your team when it comes to your goals, and how observing your relationship with commitment can help you get to the heart of your leadership growth potential.

"When we commit to our greatest dreams, it typically doesn't come without a cost or a sacrifice." - Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

• What commitment exposure is, why it matters, and how to approach it
• How the vulnerability of dating and romance relate to commitment exposure
• How commitment relates to risk and rejection, and when you may be opening yourself up to commitment exposure
• Examples of commitment exposure in leadership decision-making
• What lies in the gap between committing to results and achieving these goals
• Why entrepreneurs need to understand commitment exposure
• Three common yet ineffective ways people tend to deal with commitment exposure
• The ineffectiveness of overinvesting in worst-case scenarios, and how worst-case scenarios tend to measure up against reality
• How overstating hardship can scare you away from your goals, and the importance of perspective and big picture thinking
• The excuses people create for not setting goals, and why these reasons are faulty
• How false facts relate to commitment exposure
• The importance of setting goals without attaching your worth to the outcome
• Why we need to examine our relationship to our goals
• How entrepreneurship and personal development are related

Resources Mentioned:

• Atomic Habits by James Clear
• Marie Forleo
• Episode 354 Baller Moves
• Episode 386 How to Make Decisions Like a 7 Figure CEO
• Episode 387 False Facts
• Episode 388 WHO Powered Growth
• The Messaging Lab
• Radical Conviction

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Jordin Wiggins is an award-winning wellness warrior, Doctor of Naturopathic Medicine, owner and creator of Health Over All Inc., and the founder of The Pleasure Collective. As someone who has experienced chronic anxiety, Jordin dedicates herself to uncovering natural, whole-health healing approaches so that people can live more vibrant and energized lives and credits naturopathic medicine for transforming her quality of life. Jordin, an expert in women's sexual health, has been featured in publications such as HuffPost, Marie Claire, and Cosmopolitan, and crafts personalized health plans for her patients on a range of mental and physical health issues.

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Jordin joins me today to discuss her journey with burnout and strategies for identifying, preventing, and responding to the exhaustion we are susceptible to as female leaders. Jordin shares the different stages of burnout as well as both the physiological and psychological aspects. She also shares how pleasure and sexual health are related to burnout and what women who hold onto their "spark" have in common.

"There's no way that they can think their way out of - or time management their way out of - what is going on on the cellular level." - Jordin Wiggins

Today on the Fierce Feminine Leadership Podcast:

• Jordin's personal experience with burnout and how she discovered her calling to work with women on sexual health issues
• The role of consistency and sustainability in preventing burnout
• Tangible, physiological ways that doctors can test people for burnout
• The different stages of burnout and some physical signs and symptoms to watch for
• What critical burnout is and how it can impact even the most seemingly high-functioning leaders
• Emotions, mood states and shifting interpersonal dynamics that may arise as a result of burnout
• The importance of differentiating between "good" discomfort and "bad" discomfort
• How burnout impacts your hormones
• Two paths to begin to combat burnout and the importance of mindset work
• How your leadership energy fuels your baller moves
• Commonalities among women who have a powerful energetic spark
• The importance of doing things for yourself every day
• How burnout and libido are related and how to make changes in these areas
• The importance of nurturing all parts of ourselves and leading as our whole self

Connect with Jordin Wiggins:

• The Pleasure Collective
• Health Over All Inc.

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

You are hosting a dinner with seven women who have helped shape you into your seven-figure self. The question is, who is at the table? Individuals who have taken decisive action towards their goals line the halls of business greatness, and relationships are critical when it comes to making the impact you desire. Moving towards your baller moves means being intentional with your relationships and cultivating a team of people who challenge you and push you in the direction of your potential.

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Today, I share how to be a ceilingless female entrepreneur who is capable of shattering limiting beliefs and elevating to the highest levels of success. I emphasize the importance of surrounding yourself with a team of people who support and empower the woman you are becoming, not just the person you are today. I also highlight ten questions you should ask yourself to ensure that you are surrounded by a life-giving team that will empower you to build your business to seven figures and beyond.

"Transformation happens in relationships."- Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

• A quick review of what a baller move is and the defining characteristics of baller moves
• Why I am diving deep into the study of baller moves and strategic, decisive action
• The power of perspective and time when it comes to up-leveling your baller moves
• Oprah Winfrey as an example of making strategic sacrifices to move towards a new baller move
• Characteristics of an effective team who will help you make your baller move
• What Shawn Achor says has the most significant impact on your success and happiness
• The power of cultivating the right relationships to bring about transformation
• The importance of building a network of people who challenge you to be your best self
• What I believe to be the most rejuvenating form of self-care
• My belief in the power of intimate groups
• How to reframe goals to show up for your future self in a grounded way
• How far into the future you should look when setting your goals
• The power of dreaming big and committing to your vision, and how doing so can lead to increased time, money, and impact
• Specific moments in the journey in which change tends to happen, and internal mindset switches that may occur as you move through change
• How limiting beliefs can hold you captive in your mind
• What we need as female entrepreneurs to shatter the ceiling and bring about change
• What "women supporting women" truly means and looks like, and the gutsiest way you can be an example for other women
• The importance of checking in with your inner voice and your future self
• What you should ask yourself to determine the caliber of your connections with others
• What "champagne problems" are and how they can impede you from receiving support
• How to approach fears you may have about moving on from relationships that aren't serving you

Resources Mentioned:

• James Clear
• Oprah Winfrey
• The Happiness Advantage
• Shawn Achor: The Happy Secret to Better Work
• Episode 387 False Facts
• Episode 386 How to Make Decisions Like a 7 Figure CEO
• Episode 373 Implementation Versus Transformation
• Episode 354 Baller Moves
• Baller Move Decision Matrix

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

There is a 7-figure CEO inside of you. Are you ready to unleash her? The truth of being an entrepreneur or business leader is that your decisions impact and influence those around you. In taking decisive action towards your business goals, it is essential to evaluate whether or not the information in which you are basing your decisions is accurate and well-informed, rather than muddled with assumptions and biases.

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Today, I share the importance of differentiating between real facts and false facts so that you can improve your decision-making abilities, make baller moves, and find clarity about the actual value of your business. I provide tough love on how your perception of reality can be detrimental to your sales and the future of your business. I also highlight five steps you can implement today to evaluate whether you are making grounded judgments or falling into the trap of believing false facts.

"False facts don't stand up when you really shake them. You cannot ascend to the top of the tree when you are trying to scale with false facts."- Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

• How false facts have the potential to derail your leadership and why real facts are necessary to your baller move
• How to strategically uplevel your business and overcome plateaus
• The hallmark characteristic of great entrepreneurial leaders
• The problem with reporting insights and observations like they are "the news"
• Why you need a system for separating false facts from real facts and why it is essential to check the evidence through accurate data
• Whether or not people's feedback is indicative of your brand's value
• What your sales process needs to include, beyond an emailed proposal
• The difference between a customer evaluating a price point and having the resources to afford a service
• How to know whether or not something is a "million-dollar decision"
• The importance of learning to separate beliefs from facts
• Examples of false facts and why it is crucial to be vigilant with identifying them
• A multi-step process to access real facts and stop falling into the trap of false facts
• How journaling can play a role in breaking down the situation at hand and identifying both muddled perceptions and real facts
• When and how constructive thinking happens and why it matters to our decision-making
• How coaching can help to challenge you, your business and your decision-making abilities

5 Step Process to Determine Real Facts vs False Facts:

1. Journal about the problem for one to two pages
2. Change your environment. Do something to cleanse/step back.
3. Highlight every belief and every fact in your writing.
4. Go back and ask yourself…
   1. Is this true?
   2. What hard evidence do I have that this is true?
   3. What is the opposite of this 'fact?'
   4. What hard evidence do I have that the opposite is true?
   5. What is opening up for me right now?
5. Hire a coach

Resources Mentioned:

• Baller Move Decision Matrix
• Episode 386 How to Make Decisions Like a 7 Figure CEO

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

A new year, a new decade, and the question is this: why not now? It is time to take bold, decisive action towards your business goals and look at the significant factors that will set the trajectory for your business's future. We, as female entrepreneurs, have an unfortunate tendency to underestimate ourselves, which often prevents us from stepping up to the next level and growing our businesses to their full potential.

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But what if you are only one baller move away from your next big breakthrough?

Today, I share what a baller move is, and the importance of taking bold, decisive action within your business to elevate your brand. I discuss how to embrace an expansive mindset when it comes to your goals and how setting seemingly impossible goals can be beneficial. I also discuss how having a conversation with your future self can help you find clarity and move in an empowered, focused direction.

"Your future self is wise, and she speaks to you simply, plainly, and with great power."- Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

• How I define baller moves, and how to effectively work towards making them
• What separates those who reach their potential from those who never make it there
• Examples of baller moves, including how Disney's Bob Iger made strategic moves to elevate the brand
• A three-step process for making 7-figure decisions and effectively setting the foundation for your baller moves
• The 4-figure decisions most people focus on, and why this focus can be problematic
• Why developing a habit of betting on yourself is key to cultivating baller moves
• The importance of being future-grounded and expanding your awareness
• What the concept of a five/ten-year impossible goal entails, and why you should consider setting an impossible goal
• The impossible goals I am setting for myself, for the world and my business
• Why it can be a good sign if you don't know every detail of how you will achieve a goal
• The difference between exponential thinking and incremental thinking
• Tips for training your brain to see your limitless potential
• The importance of knowing, visualizing and embodying your future self
• A few key questions to ask your future self, and impactful moments I have had with my future self
• How your current self may react to your future self's guidance
• Advice for assuaging any current fears that may arise surrounding your baller moves
• How to leverage your intellect to effectively take action with your baller moves
• How micro-baller moves can help propel you into action

Resources Mentioned:

• Baller Move Decision Matrix

Join the Exclusive Incubator Program!

Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Female entrepreneurs are starting businesses faster than ever before. However, it is still a struggle for us to stand out and make meaningful contributions amidst immense market saturation. To cultivate truly thriving brands, we need to show up and do the work, looking beyond instant gratification to build inspired infrastructure to lead the way and generate value through deep engagement.

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Today, I share a behind-the-scenes glimpse of a multi-million-dollar podcast marketing strategy. I discuss what inspired infrastructure is and how it can be a powerful way to develop your brand and thought leadership platform. I share how starting a podcast can be an effective strategy for building your inspired infrastructure and why it is essential to build a foundation of trust with your clients and prospects. I also highlight the importance of consistency and recency with your engagements as well as insights to help you propel forward and build your platform in 2020.

"Quality always rises to the top."- Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

• How you can generate meaningful work and become more influential in your leadership
• Why low barriers to marketplace entry can be both beneficial and detrimental
• Changing your mindset from a "saturated market" to a "thriving ecosystem" perspective
• How to create a marketing platform that will elevate your brand and drive growth
• The role of messaging, infrastructure and leadership in building effective marketing strategies
• How I define inspired infrastructure and how it can anchor your marketing strategy
• My experience with podcasting and why podcasts can be a highly effective piece of inspired infrastructure
• The importance of standing for something and how it ties to effective brand marketing
• Things you can control in your strategy despite external obstacles
• How podcasting can lead to speaking engagements, sponsorship, sales, and leads
• The value of identifying teaching points in your content
• What an effective marketing strategy involves, beyond the tactics
• Why trust is the most crucial component in the marketplace, and how to build it
• How inspired infrastructure at different points in the customer journey helps to nurture and develop client relationships
• The key differentiating factor between those who are driving monetary breakthroughs and those who aren't
• The power of organic growth and the power of creation in developing long-lasting bonds
• Podcasts vs. Facebook Lives vs. blogs in building authentic relationships with your clients
• Why being a podcast guest is not enough to count as inspired infrastructure

Resources Mentioned:

• The Oprah Winfrey Show
• Brené Brown
• Marie Forleo/MarieTV
• Seth Godin

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

The missions and visions we develop for our businesses matter. Developing a clear "why" can provide perspective and depth to a brand and provide momentum and clarity to our higher purpose in life. But what can happen if we are too hyperfocused on our mission without the proper structures and processes to back it up?

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Today, I share what aim conflation is and how it can arise within mission-driven businesses if leaders do not prioritize proper organizational structures and strategies first and foremost. I highlight the risks of being distracted by the enormity of your mission and how this can prevent you from building a truly effective business model. I also discuss how grounding your business in practical action can provide you with the capacity to give back and do more good in the world than ever before.

"It takes an unwavering faith and belief in the worthiness of your vision, in the validity of your ability to produce results, and in your ability as a leader to make the impossible happen."- Eleanor Beaton

Today on the Fierce Feminine Leadership Podcast:

• How aim conflation may be slowing down your business's growth
• Why being an entrepreneur can feel like doing the impossible
• Why building a business takes conviction, not just confidence
• How I define radical conviction and why you need it as you move into 2020
• The importance of knowing your mission, vision, and "why"
• What happens if you have multiple visions and missions for your business
• What aim conflation is and how it can arise when your focus is primarily on your mission
• Why it is essential to keep up with the structure of your business, not just the vision alone
• The importance of focus in business
• Two things that a business is set up to do and what a business is not inherently built to do
• Why your vision is the North Star of your business
• How to structure your time so you can organize your business and dive into your mission wholeheartedly

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!