Woman Owned: The Growth Podcast for Women Entrepreneurs

No stranger will get in your car and ride with you if you aren't clear where you're taking them. In marketing, we call this destination the 'promised land.' It's where your customers want to go based on what you tell them in your messaging about your brand, offerings, products and services.

Of course, the concept of the promised land isn't just used in marketing. It's found in Greek mythology, Nordic mythology, and most religions. As humans, we're obsessed with getting to the final destination. It's why we watch before-and-after transformation shows. We want to see what the promised land looks like and how we can get there.

Keep Reading >>

If you aren't clear on your offering's promised land, why would a customer hop on board for the journey? When marketing your business and your offerings, you want to take time to get clear on what the promised land you offer is. What is the promised destination your customer wants to arrive at?

Listen in today as I spell out how you can dramatically improve your marketing by clearly articulating your promised land to your customers. I'm breaking down the allure we as humans have to promised lands and how to tap into that innate interest in your marketing. I'll share some examples of brands that are completely nailing the marketing for their promised lands and how you can create and market yours.

Today on the Power + Presence + Position Podcast:

• What the promised land means in marketing.
• How humans have been obsessed with the promised land for centuries.
• How each of your offerings has their own promised land.
• Some examples of brands that are nailing their promised land marketing.
• How you can discover and cultivate the promised land for your offering.

Resources Mentioned:

• What do you believe your offering's promised land is? Let me know by sending me a message on Instagram!
• EP412: How to Create, Market & Sell a 7-Figure Core Offer
• EP408: Why You Need to Nail Your Brand Position
• Lisa Sasevich's Speak to Sell Program
• Amanda Tress's Faster Way to Fat Loss Program
• Habit Studio Instagram
• For Whom the Bell Tolls by Ernest Hemingway
• Fixer Upper - tv show
• Queer Eye - tv show
• Learn about The Incubator program for powerhouse women leaders!
• Get on the waitlist for my new Power + Presence + Position Business Accelerator by emailing me at [email protected]!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

What is the end game for you and your business? I would bet that you'd like to be working less, spending time with those you love more, and making a positive impact on the causes you care about. Like me, you want CIA: Cash, Influence, and Autonomy.

But if you are the biggest asset your business has, you won't be able to achieve CIA. You will continue to be overworked and overwhelmed by your business. If that sounds like you, you need to listen to this episode. Time management is not your problem, queen, leverage is your problem.

Keep Reading >>

So many women entrepreneurs fall into this trap of over-functioning and under-leveraging. This trap that you're in with so many other women could cost you millions of dollars over the next few years. I'm so excited to tell you that I have a proven and effective solution to get you out of this trap and on your way to CIA. It's all about creating and leveraging your core offer.

In today's episode, I'm sharing what happened when I was personally overleveraged and my team and processes were underleveraged. We're talking about creating your core offer and leveraging the heck out of it through the 3 Ms of creating and marketing a core offer. You will learn why you need to start building assets instead of being the asset in your business, and how creating and marketing a 7-figure core offer is the way to do it. If you can commit to this, you will be giving yourself and your family the life-changing gift of an asset that brings you CIA.

Today on the Power + Presence + Position Podcast:

• Why time management is not your problem and leverage is.
• What CIA is and how to make it your end game.
• What leverage is and what happens when we overleverage ourselves.
• Some examples of highly successful core leveraged offers.
• How to implement the 3 Ms of creating and marketing a core offer.
• The difference between a core offer and your brand promise.

Resources Mentioned:

• Are you down for CIA? Send me a direct message on Instagram letting me know which one is most important to you!
• EP411: Sell More by Believing Harder
• EP196: Denise Duffield-Thomas on How to Transform Your Economy Class Money Mindset into a First Class Life
• EP408: Why You Need to Nail Your Brand Promise
• Marie Forleo's B-School
• Amanda Tress's Faster Way to Fat Loss
• I would love to help you do this work of creating and marketing a 7-figure core leveraged offer. Schedule a call with me to see if we're a good fit!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Are you struggling to take your business to the next level? Perhaps you have a killer marketing strategy and a business that fulfills and excites you. Yet for some reason, your prospects aren't buying what you're selling. One of the most common reasons for this problem is that you don't believe.

If you don't believe in your offerings, your prospects' abilities, or yourself, your customers won't either. The truth is, to sell more you need to believe harder. But it's not as simple as showing up for your business every day. Belief takes more than just showing up, and there are three different categories of belief that you need to focus on.

Keep Reading >>

In my coaching, I see tons of women entrepreneurs who lack belief in these different categories and it directly impacts their sales. Some of you are marketing an offering you don't actually want to deliver. Some of you don't believe your prospects can get the results you want to guarantee. And many of you simply don't believe that you have the power to do the selling.

In today's episode, I'm sharing the three categories of belief that you need to have in order to sell more. The harder you believe in these categories, the more you will sell. I give some real examples of each belief and the ways you can work through your limitations. And, I take you through an exercise to evaluate your level of belief in each category so you know where you can improve. If you want your prospects to believe what you're marketing so you can sell more, start with believing harder.

Today on the Power + Presence + Position Podcast:

• The 3 types of beliefs that you must cultivate in order to sell more.
• How to elevate your belief across these 3 categories.
• Why I always pay attention to feelings of freedom and constriction.
• Why so many of us have a Superwoman Complex and how it affects our teams.
• How believing in yourself is a learned skill.
• An exercise for evaluating your belief levels and ways to improve.

Resources Mentioned:

• EP408: Why You Need to Nail Your Brand Position
• Thank you for sharing your brand promises with me, Kim Keith, Gemma Stow, and Linda Davies!
• Tracy Litt
• Learn more about The Incubator program for powerhouse women leaders.
• Send me a message on Instagram with your biggest takeaways from this episode!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

My grandpa once told me that it is a woman's prerogative to change her mind. In every scenario and especially in business, you have the power to niche down, do a big scale do-over or reposition whenever you think you need to. Successful leaders and entrepreneurs exercise the right to change their minds.

My guest today is the perfect example of a successful entrepreneur ending one business to start another that felt more aligned with her ambitions and goals. If your business doesn't fulfill you or make you happy, eventually it will plateau. But, being aware of your positioning and knowing when it's time to pivot can prevent that.

Keep Reading >>

This is easier said than done because as women, we've been conditioned to fit in and never leave anyone behind, including customers. How do you uplevel your business and move on from your loyal following?

In today's episode, I'm joined by sales coach and "unapologetic wealth creator," Jess Lorimer. Jess is the founder of Smart Leader Sell and focuses on corporate sales, but this isn't what her business always looked like. She's sharing how her decision to take bold action came about and how she implemented it. We'll discuss the bumps she faced along the way as well as the reasons women entrepreneurs struggle with taking massive action. If you have ever wanted to call time-out on the business you are building, this episode is for you.

Today on the Power + Presence + Position Podcast:

• What prompted Jess to make the decision to change her business.
• What happens when you aren't fulfilled by the business you're building.
• How women are socialized not to leave anyone behind.
• Why women hold themselves back from making major decisions.
• The 2 different types of fear we face as business owners.
• Why selling transparently is the least sleazy form of sales.

Resources Mentioned:

• Jess Lorimer Website | Selling to Corporate
• Smart Leaders Sell Podcast Ep #284: Eleanor Beaton, Six Figure Success Series
• Smart Leaders Sell Podcast Ep #146: Six Figure Success Stories with Ali Brown
• FFL319: Winning Her Business with Bridget Brennan
• Ali Brown
• Join the Power + Presence + Position community on Facebook!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

What impact would it have on your life if you took the best and left the rest? In all areas of your life, how would keeping what's essential and getting rid of the rest improve it? Real growth comes when you refine your focus and return to what matters.

Many of you are wondering how to get faster at making money. You've established what it is you're good at and what you can offer, now you're ready for the next level. That next level is the final "P" in this podcast's name, Position.

Keep Reading >>

You will find riches in your niches. When you narrow your focus, refine what you offer, and focus on your Most Valuable Buyers, amazing things happen. You speed up the flow of money and you increase your sales velocity.

In today's episode, I'm talking about the remarkable and disruptive power of niching down. By taking the best and leaving the rest, you're left with a smaller field to play and practice in. I'm sharing how you can master your sales velocity and get faster at making money just by refining your attention and narrowing your focus. By assessing your position in the marketplace and in your MVB's lives, you can double down on what's truly essential.

Today on the Power + Presence + Position Podcast:

• What it means to take the best and leave the rest.
• How having the courage to refine can change your life and your business.
• Why the riches truly are in the niches and what that means.
• How to refine in a way that doesn't alienate your current customers.
• Why you need to get clear on what your MBVs want.
• My key action step for beginning your research on your MVBs.

Resources Mentioned:

• Learn how to refine your niche, build your pipeline, and take control of your business in my new Niching in Place + Marketing Through Adversity program!
• Join the Power + Presence + Position community on Facebook!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Your brand is more than your products, your services, and even yourself. The most successful businesses take branding a step deeper by uncovering a brand promise. This is your presence in the marketplace and in your Most Valuable Buyers' lives.

Brands like Apple, BMW, and Geico all have comprehensive, evocative brand promises that lay the foundation for their content and marketing. I know that once you uncover your brand's promise, all that pent-up demand will start flowing along with the money.

Keep Reading >>

Remember, great brands aren't invented. They're uncovered. And by getting really clear on your message, you can start using your voice to find your voice. It's always clarity before creativity. Your brand promise is the heartbeat of your messaging.

In today's episode, I'm delving into the second "P" of Power + Presence + Position and sharing why I think it's so important to uncover your brand promise. I'm sharing the exact steps to find your brand promise and why I chose "Unapologetically Ambitious" as my own. You and I are both here to achieve long-lasting success, not to be one-hit wonders. Cultivating presence is a key part of your brand's foundation.

Today on the Power + Presence + Position Podcast:

• The actual definition of "brand" and "brand promise."
• 6 businesses who are nailing their brand promises.
• Why your brand promise needs to be comprehensive and evocative.
• How to uncover your brand promise.
• Why using your voice helps you find your voice.
• How I landed on our brand promise and how it impacts all aspects of our business.

Resources Mentioned:

• Rachel Rodgers
• Kelly Roach Website | Podcast
• Tracey Bissett
• Tell me your brand promise over on Instagram, @eleanorbeaten
• Send my team an email to hop on a call and see how we can help your brand's power, presence, and positioning at [email protected]
• Join the Power + Presence + Position community on Facebook!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

I love getting a behind-the-scenes look at how other women entrepreneurs are growing their companies. It's so fascinating to see what steps they're taking to build their dominions and discover what I can learn from them.

Hiring is one of those behind-the-scenes functions of a business that outsiders don't get to see. That's why, today, I'm sharing how exactly I created my hiring plan for the rest of 2020. It's also how I'm activating my power in my business.

Keep Reading >>

In today's episode, I'm diving into power, where it comes from, how it shapes you as a leader, and thus, your business. I want to show you how I made my hiring plan because getting clear about how your company will grow is powerful. When we start tolerating things in our business, it means it's time to get real about our power and get clear about our path to success.

Today on the Power + Presence + Position Podcast:

• What power is and where it comes from.
• How I created my hiring plan for the rest of 2020.
• Why frustration can be a signal from your internal guidance system to pay attention.
• How to discover what you're tolerating in your business.
• How profit pressure can contribute to entrepreneurial burnout.
• Why you can only be in your power when you have clarity and conviction.

Resources Mentioned:

• EP403: The Big Pivot: Taking Stock
• EP404: The Big Pivot: Reconnecting with Your Vision
• EP405: The Big Pivot: Taking Bold Action
• EP406: Results Ahead of Time
• Join the Power + Presence + Position community on Facebook!
• Check out our Radical Conviction course!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Surprise! Fierce Feminine Leadership here with the real final episode of this podcast before we begin the Power Presence Positioning podcast. This is the final part in my 4-part series all about pivoting and creating the business and life you want.

I was going for a walk recently, and I spent the entire thing celebrating results that haven't even happened yet. I was feeling grateful and excited and inspired by achieving this big goal that won't actually get accomplished until the fall. Why?

Keep Reading >>

Because visualization is one of the core psychological skills of high performance. It's how you ensure the spirit through which you take action isn't driven by fear, but by optimism, creation, and enjoyment.

In today's episode, I'm officially closing off the Fierce Feminine Leadership podcast with the encouragement to take stock, reconnect to your vision, take bold action, and finally, celebrate your results ahead of time. I'm so excited to be in this energetic place with you.

And, for real this time, tune in next week for the very first episode of Power Presence Positioning!

Today on the Fierce Feminine Leadership Podcast:

• Why I like to celebrate results ahead of time.
• The most important thing for building a business with extraordinary goals.
• Why operating from fear and scarcity doesn't work.
• How to spend time each day visualizing.
• How to feel that level of creativity without burning out.

Resources Mentioned:

• EP405 The Big Pivot Part 3: Taking Bold Action
• EP404 The Big Pivot Part 2: Reconnecting with Your Vision
• EP403 The Big Pivot Part 1: Taking Stock

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

I've heard time and time again from so many of you that you're seeing this time as a positive set up for what's next. You're ready to start implementing the changes you've decided you want to make and create something new from the ashes. This is called taking bold action and it's about moving forward based on what you know to be true.

In the final part of this series, I'm talking about facing the fears that are standing in the way of you and your bold action. We become entrepreneurs because we desire freedom, but then fear creeps in and prevents up from exercising that freedom.

Keep Reading >>

Fears are always going to exist, but if we never face them we'll always be afraid. I've noticed that when I'm avoiding looking at something, it's typically because there's unexplored fear there. And it's holding me back from taking bold action.

In today's episode, I'm sharing how you can face your fears and get clear on what you want. I want to encourage you to face your fears, work through them, and find the clarity you need to move forward. Who run this mother? You do.

And one more thing. Although this is the final episode of Fierce Feminine Leadership, tune in next week for the very first episode of my new podcast, Power Presence Position!

Today on the Fierce Feminine Leadership Podcast:

• What stops us from taking bold action.
• The four big fears that control what we don't do.
• The different ways fear shows up.
• How women have been conditioned to be unclear about what we want.
• That you can't take bold action until you face your fears.

Resources Mentioned:

• Sign up for my workshop on May 29th here!
• EP403 The Big Pivot Part 1: Taking Stock
• EP404 The Big Pivot Part 2: Reconnecting with Your Vision
• Register for my new Marketing Through Adversity program!

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

Have you been feeling connected to your vision lately? I've noticed that some of my clients have been seizing the opportunity to focus on their businesses, while others have been feeling disconnected. They don't know if they want the old normal to be the new normal again. Maybe you don't know where you want your business to go anymore.

In Part 2 of this series, I'm giving you some prompts to help you reconnect with your vision. That might mean rediscovering what you were connected to before or coming up with a new vision for your business.

Keep Reading >>

If you're feeling disconnected, I want you to take the time to think. Ask yourself these important questions. Give yourself time to rest and the time to visualize. Create the space to examine and reconnect with your vision.

In today's episode, I'm sharing the three prompts I take myself through when I'm feeling disconnected and the prompts I encourage my clients to think through. I'm helping you hone in on the important questions you need to ask yourself and create a space that nourishes your connection.

Today on the Fierce Feminine Leadership Podcast:

• Why some people are feeling disconnected from their visions.
• The importance of sitting quietly and thinking.
• My three prompts for reconnecting with your vision.
• How to use power resting to nourish your mind, body, and soul.
• What I include on my resting checklist.
• How to visualize the exact life you want.

Resources Mentioned:

• Sign up for my workshop on May 29th here!
• Abraham-Hicks' The Creative Workshop Process
• The Law of Attraction by Esther and Jerry Hicks
• Come follow me on Instagram

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you'll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you're ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!