Woman Owned: The Growth Podcast for Women Entrepreneurs

Most entrepreneurs think they've niched down. But in reality, their positioning is still too broad—and it's costing them time, energy, and sustainable revenue. At Safi Media, deep niching is the secret behind why so many of our clients go from six figures to multi-seven figures with less stress and more clarity.

In this episode, you'll learn what deep niching really looks like and why it's the highest-leverage move you can make to grow your business with focus, not force. Eleanor shares three key micro-lessons to help you rethink how you define your niche and how that choice impacts your time, profit, and market authority.

Get full show notes and more information here: https://safimedia.co/WO52

Most entrepreneurs Eleanor meets aren't satisfied with their current rates. Whether you're closing at 20%, 30%, or higher, there's almost always room for improvement—and she's discovered a framework that can help you reach 80% conversion in under eight months.

The root problem isn't about being a better salesperson or having the perfect script. It's about creating structural clarity in your business foundation.

Join Eleanor this week as she shares her one-two punch approach for dramatically increasing your conversion rate: combining a razor-sharp niche with a premium-priced ascension model. She walks you through the psychological safety buyers need to say yes, why most entrepreneurs struggle with unfocused marketing, and how to transform your business into a conversion machine.

Get full show notes and more information here: https://safimedia.co/WO51

Are you unconsciously giving away your power as a woman entrepreneur?

Power abdication happens in subtle ways that can significantly impact your business growth and leadership effectiveness. Eleanor sees it happen all the time with her clients—and she's certainly been guilty of it too.

Eleanor is bringing you some tough love this week as she walks you through the five most common ways women entrepreneurs abdicate their power. From over-consulting when you should be decisive to avoiding financial responsibility, these patterns can derail your growth and impact. The good news? Once you recognize these patterns, you can reclaim your power and create the business results you truly desire.

Get full show notes and more information here: https://safimedia.co/WO50

Have you been struggling to close high-ticket retainer deals?

Lisa Larter is a brilliant strategist who helps entrepreneurs and small business owners create clear and simple strategies that help them reach those big, lofty business goals that feel out of reach. And in this episode, she joins Eleanor to share her proven "Second Sale Strategy" that has helped her maintain an impressive 90% close rate on six-figure retainer deals with clients who stay for 5-9 years.

Get full show notes and more information here: https://safimedia.co/WO49

Have you reached what you thought was the pinnacle of business success… only to find yourself asking, "Is this it?"

In today's episode, Eleanor explores the unique challenges, experiences, and opportunities that emerge once you've crossed that significant revenue threshold. "Post Empire Energy" is that peculiar feeling when you know you could 10X your business, but you're questioning whether you actually want to.

Get full show notes and more information here: https://safimedia.co/WO48

Have you ever dreamed of taking an extended sabbatical from your business while still seeing it thrive?

Dr. Meghan Walker, a self-described "recovering naturopathic doctor," has cracked the code. She recently took her family to Spain for months while continuing to run her multi-million-dollar coaching business - and it actually grew during her absence.

In this episode, Meghan breaks down her powerful 8-step framework that allowed her to design this extended sabbatical while maintaining business momentum.

Get full show notes and more information here: https://safimedia.co/WO47

The world is navigating through one of the most challenging periods for business leaders in recent memory. However, there's some nuance here.

There's a ton of fear and volatility in the markets, but there's also a huge transfer of wealth happening right now. The question is: are you positioning yourself to be on the receiving end of this massive wealth transfer?

Tune in this week for a deeper understanding of the fear, shifting consumer confidence, the transfer of wealth gripping the world right now, and how you can utilize this incredible, uncertain, challenging time to set yourself up for incredible long-term success.

Get full show notes and more information here: https://safimedia.co/WO46

What changes when you start aligning your business strategy with your most authentic expression?

Enter AI expert Callan Faulkner who transformed her business by doing exactly that: using Human Design principles to guide her decisions and create a launch that generated nearly half a million dollars.

Tune in this week to learn how Callan executed her $470,000 launch with a small email list of just 2,000 people and minimal paid advertising.

Get full show notes and more information here: https://safimedia.co/WO45

Are you trapped in the consulting hamster wheel, making good money but unable to scale beyond your billable hours?

The one-on-one work pays the bills, but it's complex, demanding, and ultimately limits your growth potential. You're ready for something bigger, but cutting off that reliable income stream feels terrifying.

If you want a strategic approach to shifting from service provider to scalable CEO without financial anxiety keeping you stuck, this episode is for you.

Get full show notes and more information here: https://safimedia.co/WO44

When entrepreneur and startup strategist Anna Lozano sold her successful product-based company, she did what most high-achieving women do - immediately started planning her next venture.

But instead of rushing forward, she chose to do something radical: she gave herself permission to pause.

What followed was an 18-month journey that completely transformed how she approached business and success.

Get full show notes and more information here: https://safimedia.co/WO43