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Building a specialty clinic inside a larger practice can completely change the way you grow, market, and position your business. In this episode, I share exactly how I built PCIT Experts as a niche specialty within Thriving Child Center and what I learned through every stage of practice development. If you are starting a practice or refining the one you already have, this behind-the-scenes breakdown will help you decide whether a niche specialty is the right next move.

Many psychologists think adding a specialty clinic means giving up generalist work or limiting who they can help. My experience has been the opposite. Creating PCIT Experts as a niche specialty allowed us to increase referrals, strengthen our private pay positioning, and expand across PSYPACT states. It became one of the strongest parts of our practice development, even though I was not originally planning on starting a practice with a specialty track at all.

Here is what I cover:

• How a niche specialty like PCIT can strengthen a generalist clinic instead of narrowing it
• What to expect when starting a practice with two brands under one umbrella
• The pros and cons of building a specialty clinic when it comes to referrals, marketing, and operations
• The biggest practice development lessons I learned while launching PCIT Experts
• Why adding a niche specialty can accelerate growth and create clarity in your systems

If you have been wondering whether a specialty clinic makes sense in your business, this episode will help you understand the strategy behind it, especially if you are starting a practice, expanding your services, or looking for your next phase of practice development. A niche specialty can be a powerful foundation for growth when used intentionally.

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PCIT Experts

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As we head into the end of the year, I notice the same pattern shows up again and again for me and for so many practice owners I work with. The big ideas are easy. The creative strategy is fun. But the boring tasks are what quietly pile up and drain your energy through task avoidance. In this episode, I’m sharing exactly how I use ChatGPT for productivity as a form of AI for organization to get those tasks done without spiraling or procrastinating.

I walk you through how I’ve started using ChatGPT for productivity like an executive assistant when my executive functioning is depleted. Instead of holding all the details in my head or avoiding the boring tasks altogether, I use AI for organization to externalize the overwhelm, break things down, and move forward even when I do not feel motivated. This approach has been especially helpful during end of year planning, when task avoidance can quietly steal more time than the tasks themselves.

In this episode, I cover:

1. Why task avoidance shows up so strongly around small, detailed, boring tasks
2. How I use ChatGPT for productivity to organize my thoughts when my brain feels scattered
3. A simple way to use AI for organization to turn avoidance into a clear, doable plan
4. Why the real-time drain is often task avoidance, not the boring tasks themselves
5. How ChatGPT for productivity helps me protect my creative energy by handling the mental clutter

If you are a practice owner who feels capable and visionary but still gets stuck avoiding the boring tasks that come with running a business, this episode is for you. Using AI for organization does not replace your judgment or leadership. It simply gives your brain a place to put things when task avoidance takes over. For me, ChatGPT for productivity has become a practical, ethical tool that helps me do the parts of the job I do not love so I can get back to the parts that make the business feel worth it.

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PCIT Experts

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This episode is about why the Worth It Practice Podcast exists at all. I am pulling back the curtain on why this podcast is considered radical, why it challenges social taboos, and why talking openly about business as a psychologist still feels uncomfortable and risky. As someone who has spent my entire life being a psychologist, I want to name the rules we are taught to follow and explain why I am choosing to break them.

As a psychologist entrepreneur, I live at the intersection of clinical training, leadership, and business ownership. That position challenges deeply held beliefs about being a psychologist, especially beliefs around money, ambition, profit, and visibility. In this episode, I talk honestly about the social taboos that exist in psychology, the pressure to stay small or quiet, and the internal work it takes to claim the identity of psychologist entrepreneur without apology.

This podcast is also about breaking social norms. It is about naming the fact that psychologists are rarely encouraged to think like entrepreneurs, and women are rarely encouraged to say they are good at business. By speaking openly about my work, my practice, and my success, I am intentionally breaking social norms that have shaped how psychologists are expected to behave. These social taboos do not disappear unless someone is willing to challenge them out loud.

In this episode, I talk about:

• What is considered acceptable when being a psychologist, and whydoes  business often fall outside those boundaries
• How becoming a psychologist entrepreneur requires breaking social norms we were trained to follow
• The specific social taboos psychologists face around money, growth, and ambition
• Why claiming confidence and expertise feels radical when being a psychologist, especially as a woman
• How watching other psychologist entrepreneur leaders gave me permission to question the rules
• Why breaking social norms publicly creates space for others to imagine different possibilities

I created this podcast because I want you to see what is possible. If you are questioning whether you are allowed to want more, whether you are allowed to enjoy business, or whether you can still be ethical and grounded while being a psychologist entrepreneur, this episode is for you. Challenging social taboos and breaking social norms is not about rebellion for its own sake. It is about building a life and practice that are actually worth it.

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Thriving Child Center

PCIT Experts

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When December hits, so many psychologists panic about their projected revenue even when nothing is actually wrong. So today I am offering a pep talk about understanding private practice seasons and protecting your energy with real burnout prevention instead of anxiety-driven decision-making.

This episode is my behind-the-scenes look at how I evaluate private practice seasons, why projected revenue always dips this time of year, and how I use simple cognitive reframes as part of my own burnout prevention. If you find yourself spiraling every December, this is a pep talk you can come back to again and again. I break down why this seasonal dip is normal, explain what I look for when numbers actually matter, and show you how to interpret projected revenue without assuming your practice is failing.

In this episode, I share:

• Why private practice seasons always shift in December, and how that impacts projected revenue

• The specific cognitive reframe I use when I need a pep talk about my numbers

• How I distinguish normal seasonal changes from true red flags in projected revenue

• Why intentional rest is not a weakness but one of the most effective tools for burnout prevention

• How understanding private practice seasons can help you stop overreacting and start leading with clarity

Even during the lowest point of the year, you can shift out of fear and into confidence when you understand what your numbers actually mean. This is a pep talk for every practice owner who wants to stay grounded, committed, and aligned as they move through the natural rhythm of private practice seasons.

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My practices: 

Thriving Child Center

PCIT Experts

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Most practice owners do not realize how quickly financial chaos can happen until it happens to them. In this episode, I share how I managed to overdraw my account by six thousand dollars and how that single moment pushed me to build the financial tracking system I now depend on every week. If you have multiple streams of income or you have ever worried that you might accidentally overdraw my account, this episode will show you how to protect your practice with a simple weekly financial report.

As my practice grew, my expenses became more unpredictable, and my revenue became harder to track. Without a financial tracking system, I could not anticipate when payments would land or when large marketing or operations expenses would hit. That lack of clarity is exactly what caused me to overdraw my account, even though the practice was financially healthy. Once I added a consistent weekly financial report, I finally understood the rhythm of my money and could protect all of my multiple streams of income.

Here is what I walk you through:

• The exact moment I realized I was about to overdraw my account
• How a simple financial tracking system keeps me grounded and informed
• What my weekly financial report includes and why it works
• How to protect your multiple streams of income as your practice grows
• Why every practice owner needs a system long before they feel ready

If you have ever wondered how to prevent financial surprises, how to understand your cash flow, or how to stabilize multiple streams of income, this episode will show you how a consistent weekly financial report and a clear financial tracking system can create confidence and calm in your business. You never need to overdraw my account to learn this lesson the hard way.

RESOURCES MENTIONED IN THIS EPISODE:

Money Skills for Therapists with Linzy Bonham Podcast

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My practices: 

Thriving Child Center

PCIT Experts

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In this first guest episode, I talk with Joe Sanok, someone I have admired for years and one of the most influential voices in the therapist entrepreneurial space. Joe shares how he became an accidental entrepreneur, how his own identity growth shaped every stage of his work, and how he learned to follow what’s worth it as he built a business that now reaches thousands of practice owners. If you are starting a practice, expanding a group practice, or navigating your own identity growth, this conversation with Joe Sanok will meet you exactly where you are.

Joe built his group practice, sold it, and then scaled Practice of the Practice into a national brand. Hearing how he navigated being an accidental entrepreneur offers a powerful lens for anyone starting a practice and wondering what risks are actually what’s worth it. His stories about leveling up, making decisions that support long-term identity growth, and following the work that feels aligned will resonate deeply, especially if you have ever questioned what direction you should take.

Here is what we cover in this episode:

• How Joe Sanok realized he was an accidental entrepreneur and what that meant for identity growth
• Why starting a practice requires clarity about what’s worth it and what is not
• The mindset shifts and business pivots that supported Joe’s identity growth as he scaled
• What every clinician should understand about being an accidental entrepreneur in the current market
• How to follow what’s worth it when your business, identity, and goals begin to evolve

If you are starting a practice, navigating your own identity growth, or noticing signs that you may be an accidental entrepreneur too, this conversation with Joe Sanok will help you reconnect with what matters and make decisions rooted in what’s worth it for you and your future.

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My practices: 

Thriving Child Center

PCIT Experts

CONNECT WITH JOE SANOK:

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Facebook

Practice of a Practice Podcast

Practice Academy

Group Practice Conference

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A lot of therapists are spiraling right now and wondering if private practice is dead.

In this episode, I give you a pep talk grounded in data, lived experience, and what I see across the therapy business every single day. If you have been questioning your future, your stability, or your confidence as a practice owner, this is a pep talk meant to help you reset your mindset and remember what is still possible in this profession.

There is so much fear circulating in clinician mental health spaces. I see it in consultations, in comment threads, and inside every online group where therapists gather. That is exactly why I recorded a pep talk that is honest, practical, and rooted in real outcomes from private practice coaching and real results from the therapy business. When everything feels uncertain, you need clarity, strategy, and a way to reset your mindset without getting swept up in panic.

Here is what I cover:

• Why private practice is not dead and why the loudest voices are not always the most accurate
• How to reset your mindset when the noise around the therapy business makes you doubt what you already know
• What is actually happening in clinician mental health, and why fear spreads faster than facts
• The specific strategies I use in my own therapy business to stay focused, confident, and grounded
• Why the right private practice coaching can support clinician mental health instead of feeding anxiety

If you need a clear voice cutting through the panic, this episode will help you reset your mindset, support your clinician mental health, and rethink how private practice and your therapy business can still work for you. This is a pep talk for the psychologist entrepreneur who is ready to think bigger and make decisions with clarity instead of fear.

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My practices: 

Thriving Child Center

PCIT Experts

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We all experience seasons of overwhelm, even when our practices are thriving. In this episode, I share what I do when things feel heavy and how leveraging AI and smarter business delegation help me protect my CEO mindset, commit to burnout prevention, and ultimately reset my life with clarity and purpose.

I’m pulling back the curtain on what’s been working in my own private-pay group practice and how I use leveraging AI to simplify systems, strengthen strategy, and reset my life when things feel unsustainable. You’ll hear how intentional business delegation supports a healthy CEO mindset, creates structure for burnout prevention, and keeps me focused on what matters most.

Here’s what I cover:

• The real reason overwhelm shows up in business and what it means for your CEO mindset
• How leveraging AI can clarify priorities, organize your week, and help you reset my life
• Why strong business delegation systems are the key to long-term burnout prevention
• How to return to a grounded CEO mindset when your workload grows faster than your support
• The mindset shift that allows you to reset my life instead of running on autopilot

If you’ve been feeling stretched thin or unsure how to recover balance, this episode will help you use leveraging AI, business delegation, and a clear CEO mindset to rebuild systems, strengthen boundaries, and make burnout prevention and the ability to reset my life part of your normal rhythm.

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My practices: 

Thriving Child Center

PCIT Experts

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People are often surprised when I tell them how much I love running my niche therapy group practice. 

I get asked all the time, “How are you still so happy doing this?” And honestly, the answer comes down to a mix of strategy, practice management systems, and self-awareness.

In this episode, I share the exact choices that make my mental health business both profitable and deeply enjoyable - from the decision to stay private-pay, to the way I hire experienced clinicians for niche therapy, to how I built systems that practically run themselves. This is a behind-the-scenes look at what it takes to run a group therapy practice that feels good, not just looks good.

If you’ve ever wondered how to find private pay clients or how to structure your team so you actually enjoy coming to work, this episode will give you an honest, realistic roadmap. We’ll also talk about practice management that reduces stress, builds freedom, and supports long-term growth - plus how staying grounded in your niche therapy specialty can attract the right clients without hustle or burnout.

Join me for a chat about:

• Why I built my group therapy practice around joy and autonomy
• The key practice management systems that make business easier
• How I approach hiring for niche therapy clinical  excellence and culture fit
• How I think about mental health business strategy and leadership
• What I’ve learned about how to find private pay clients through clarity and trust

If you’re a psychologist or therapist ready to fall back in love with your business, this one’s for you.

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My practices: 

Thriving Child Center

PCIT Experts

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I have a controversial take on niche therapy practices - and it might sting a little. 

In this episode, I explain why so much of the common advice about “finding your niche” in private practice is backwards, and what to consider about therapist specializations instead if you actually want to stand out, attract great-fit clients, and feel proud of the work you do.

You’ve heard the same lines before: your training doesn’t matter, just pick who you like working with. But here’s the truth - your training absolutely matters. Real therapist specializations are built through competence, experience, and intentional focus, not guesswork or generic marketing advice.

I share how authentic niche therapy can transform your practice, plus real private practice niche examples that show how strategy and expertise can work together.

I talk about:

• Why most niche psychology advice oversimplifies the real work of building credibility
• How to identify meaningful therapist specializations (and when to get more training)
• The mindset shift that makes niche therapy both ethical and profitable
• Real private practice niche examples that fill schedules fast and attract ideal clients
• Why standing out as a niche psychology specialist builds trust and sustainability in private practice

If you’ve been told to “just pick a niche,” this episode will help you rethink that advice and create something much more authentic - and much more effective.

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If you're interested in working with me, please reach out to my direct email at [email protected] or schedule a 20-minute free consultation.

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My practices: 

Thriving Child Center

PCIT Experts