For 30 years, Duncan Wardle worked for one of the most creative companies in the world: Walt Disney. It is his opinion that everyone is born creative. The problem is, at some point, someone told us that we are not. And we believed them. Wardle insists on the importance of re-connecting with the child we once were, and recovering creativity in all areas of life. "When we are trying to create great ideas, we have to play," he says.