The Amy Porterfield Show

#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start


Listen Later

The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs.

This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully.

And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must.

On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past. 

Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn:

  • The core values you must know before even thinking about getting started
  • Platforms you’ll want as your best friends so the funnel runs without a hitch
  • What must-have content should be created as you think about launching  
  • How timing and LIVE launching plays into creating your evergreen experience
  • Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products.

    Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless. 

    Here’s a preview of the episode: 

    • [04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer.
    • [09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns. 
    • [13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email.
    • [18:01] Create urgency by using Deadline Funnels and irresistible bonuses. 
    • [20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month.
    • [21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen.
    • [23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates.
    • Rate, Review, & Subscribe on Apple Podcasts

      ‘I love Amy and Online Marketing Made Easy.’

      ...more
      View all episodesView all episodes
      Download on the App Store

      The Amy Porterfield ShowBy Amy Porterfield

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      4,546 ratings


      More shows like The Amy Porterfield Show

      View all
      Boundless Life by Ben Greenfield

      Boundless Life

      4,991 Listeners

      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,451 Listeners

      The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

      The Human Upgrade: Biohacking for Longevity & Performance

      7,216 Listeners

      Social Triggers Insider with Derek Halpern by Derek Halpern

      Social Triggers Insider with Derek Halpern

      363 Listeners

      The Solopreneur Hour Podcast with Michael O'Neal by Michael O'Neal and Unemployable Co-Hosts

      The Solopreneur Hour Podcast with Michael O'Neal

      580 Listeners

      Knowledge For Men by Andrew Ferebee

      Knowledge For Men

      673 Listeners

      Onken's World Podcast by Nick Onken

      Onken's World Podcast

      141 Listeners

      A HUMAN PROJECT by Wesley Chapman the Founder of A HUMAN PROJECT & Ryan Andrews: Talking hard hitting real issues to start a human conversation

      A HUMAN PROJECT

      177 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,625 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,638 Listeners

      Earn Your Happy by Lori Harder | YAP Media

      Earn Your Happy

      2,793 Listeners

      The StoryBrand Podcast by StoryBrand.com

      The StoryBrand Podcast

      1,933 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,060 Listeners

      She Means Business Show by Carrie Green

      She Means Business Show

      315 Listeners

      The Marie Forleo Podcast by Marie Forleo

      The Marie Forleo Podcast

      1,662 Listeners

      Woman of Influence by Julie Solomon

      Woman of Influence

      1,440 Listeners

      The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

      The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

      888 Listeners

      the bossbabe podcast by Natalie Ellis

      the bossbabe podcast

      2,018 Listeners

      Powerhouse Women by Lindsey Schwartz

      Powerhouse Women

      840 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,598 Listeners

      Marketing Made Simple by StoryBrand.com

      Marketing Made Simple

      293 Listeners

      Good Content with Shannon McKinstrie by Shannon McKinstrie

      Good Content with Shannon McKinstrie

      128 Listeners