If you’ve ever wondered why you keep drinking, even when you don’t want to, the answer isn’t willpower, it’s neuroscience. Your nervous system craves the familiar, even when it’s harmful, because the unknown feels like a threat.

Alcohol hijacks your brain’s stress and reward systems, making you believe you need it. In this episode, we break down the science of why quitting feels so hard, and how you can rewire your brain to make sobriety feel safe, natural, and freeing.

 

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