Most clinics say they need "more marketing."

But what they actually need is a plan that works.

Andrea Cheney is a healthcare strategist who’s spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn’t work in healthcare marketing—and what actually moves the needle.

???? Key Moments:

• The real job of marketing (hint: it's not social media)
• How to build a message that lands with patients AND hires
• What C-suite leaders get wrong about digital strategy
• The trap of thinking marketing = content
• Why most email campaigns fail before they even send

Andrea also shares:

• How to audit your clinic’s brand signals in under 5 minutes
• When to bring in creative help vs in-house
• How clinics should (and shouldn’t) think about AI in 2026

???? Mic Drop Moment: "Don’t send an email just to send an email."