Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maintaining their online presence. This episode emphasizes the importance of regularly auditing your website for broken links, as neglecting this can lead to increased bounce rates and decreased search engine rankings.

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Episode Survey

I give you actionable advice on utilizing free link checker tools to identify and rectify these errors. I share my experience with a particular tool, revealing a disheartening number of broken links on his site. However, he also highlights the positive aspect of easily fixing these issues through a user-friendly interface. Podcasters can enhance their brand reputation by prioritizing link maintenance, improving user experience, and driving more traffic to their shows. This episode serves as a wake-up call for podcasters to take charge of their web presence and ensure their digital footprint is as polished as their audio content.

As someone who has published content on the Internet, one of my biggest issues is companies I talked to twenty years ago have gone out of business. The other one is fat fingers :)

Takeaways:

• Broken links can frustrate visitors, leading to a negative perception of your website.
• Regularly checking for broken links is essential to maintain your website's SEO health.
• Broken links can increase bounce rates, as users leave after encountering 404 errors.
• Using free link checker tools can help identify and fix broken links on your site.
• Search engines may penalize websites with broken links, impacting overall search rankings.
• Maintaining internal link integrity is crucial for distributing link equity throughout your site.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website: Podcast Website Tips

Sitechecker Pro Free Link Checker (as it's part of the 14-day trial)

Full Site Edit From Semrush

School of Podcasting

Mentioned in this episode:

We Make Good Podcasts BETTER! - PodcastHotSeat.com

Ready to take your show to the next level? Check out Podcast Hot Seat.

You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit.

You also get a FREE MONTH at the School of Podcasting (including unlimited coaching).

It's time to hop into the hot seat and get your podcast growing!

Podcast Hot Seat

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Bounce rate is a measurement used in SEO to measure engagement on your website. Depending on the type of website, it can be REALLY important, or you may decide not to sweat it.

What is Bounce Rate?

It is calculated by dividing the number of single-page sessions (bounces) by the total sessions and shown as a percentage. For example, if 500 out of 1,000 visitors leave after viewing just one page, the bounce rate would be 50%. YAY MATH!

It Depends On the Situation

Bounce rate significance depends on the page type and its goals. A high bounce rate on a customer service page may be fine if users quickly find what they need. However, a high bounce rate on a landing page meant to convert visitors could signal issues like poor content or mismatched expectations.

What is a Good Bounce Rate?

Well, as I stated above, "Good" is relative. Generally, a good bounce rate is around 40% or lower, while rates above 55% may warrant further investigation.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website: Podcast Website Tips

Link Whisperer - WordPress plugin for cross-linking

Fathom Easy-to-Understand Website Stats

Sources:

Mailchimp

Semrush

CXL

Fullstory

Rebrand Coming Your Way

If you're new to the show I recently switched job from Libsyn to Podpage. One of the things I will be doing for my role at Podpage will be to do a podcast about Podcast Websites with Podpage as the Sponsor. If this sounds very familiar to this show, then you're on the same page as I am.

So not much will change going forward, the name and artwork and maybe the website. I'll keep you informed, but if you've been wondering where new episodes have been, now you know.

Thanks so much.

Mentioned in this episode:

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

We all come up with episode titles (which end up on our website). Today, we are talking about how to maximize those titles for maximum impact.

Mastering the Clickable Title: SEO Secrets for Irresistible Podcast Episodes

You've poured your heart and soul into creating amazing podcast content, but are you giving your episode titles the attention they deserve? Let's face it: Crafting compelling titles is an art form that can make or break your podcast's success. In many cases, it's the next to last thing we do in our episode process. In today's digital landscape, where listeners are bombarded with endless options, your episode titles must work overtime to grab attention and entice clicks.

Why Episode Titles Matter

Your episode title is the first impression you make on potential listeners. It's your chance to stand out in a sea of content and convince someone to press play. But here's the kicker: a great title isn't just about attracting listeners – it's also crucial for search engine optimization (SEO) on your podcast website.

Think of your episode title as a double agent. On one hand, it's working to captivate human eyes and ears. On the other hand, it sends signals to search engines about what your content is all about. By mastering the art of title creation, you're setting yourself up for success on both fronts.

4 Tips for Crafting Clickable Episode Titles1. Put Your Keywords Front and Center

When it comes to SEO, the placement of your keywords matters. Search engines give more weight to words that appear early in your title. So, instead of burying your main topic at the end, could you bring it to the forefront?

For example, instead of "Episode 16: An Interview with Marketing Guru Jane Smith," try "Marketing Strategies Unveiled: Jane Smith Shares Industry Secrets."

Pro tip: While keyword placement is important, don't sacrifice readability or natural language. Your title should still make sense and appeal to human readers first.

2. Use Power Words and Modifiers

Certain words and phrases have a knack for grabbing attention and sparking curiosity. Incorporate power words and modifiers to give your titles extra oomph:

• Best
• Ultimate
• Essential
• Proven
• Insider
• Revealed
• Step-by-Step

Craft Clickable Podcast Episode Titles: Your Key to Listener Growth

1. Prioritize Keywords

- Place your main keywords at the beginning of the title for maximum SEO impact.

2. Leverage Power Words

- Incorporate attention-grabbing words like "best," "ultimate," and "proven" to make your titles more compelling.

3. Solve a Problem or Promise Value

- Clearly communicate the benefit listeners will gain from tuning in to your episode.

4. Keep it Concise

- Aim for titles under 60 characters to ensure full visibility across platforms. (per backlinko)

Bonus Tip: Harness the Power of Questions

- Use the actual question your episode answers as the title for improved searchability.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website: Podcast Website Tips

Backlinko

Semrush

Mangools

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today I look at using subdomains (this.website.com) for your podcast.

A subdomain is something like tv.apple.com where TV is the subdomain.

When to Use a Subdomain

You have a topic that doesn't mesh with your brand on your main website.

Your workflow prohibits you from adding it to your main website.

If you've had your main website and don't want to have to redirect the old site to look at the subdomain.

Does Google Hate Subdomains?

Quit answer is no. They do treat them like a separate website.

With this in mind backlinks to the subdomain don't necessarily boost the SEO of the main website. (Neil Patel said that 90% of the SEO will flow into the main website).

A Hypothetical Use

You want to lessen the number of distractions on your site, so you put your podcast in a subdomain. This way the main website is all about converting your sails.

Best Practices

Make your subdomain and main site look very similar so the visitor doesn't get confused.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website: Podcast Website Tips

Google saying subdomains are OK

Neil Patel on Subdomains.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent.

Who is your audience and what are they trying to do?

First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content.

Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards.

Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text.

Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors.

Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.

Mentioned in this episode:

Podpage Makes Everything About Your Website Easier

I recently switched media hosts. One show used WordPress and the Other Used Podpage. When you redirect the show, the podpage website updates automatically. The other show on WordPress has all the previous episodes updated manually. Podpage is made for podcasters, and it makes EVERYTHING easier. Check it out at www.trypodpage.com

Podpage

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

What are your personal experiences with Google search results, and have you noticed any unusual or inconsistent AI-generated responses lately?

With search engines constantly evolving, you might find yourself straying from Google and exploring alternatives like Bing and DuckDuckGo. In this episode, we'll dive into the pros and cons of these search engines and guide you through how to get your website listed on them. Whether you're frustrated with Google's overflowing ads or curious about Bing's potential earnings, we've got you covered. Plus, we'll discuss the importance of sitemaps and how to ensure your site stays indexed, so your audience can easily find you no matter where they search. Stay tuned as we navigate the world beyond Google!

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website

Bing Webmaster Tools

https://www.bing.com/webmaster/about

Google Search Console

https://search.google.com/search-console

Namecheap

https://supportthisshow.com/namecheap

Coolerwebsites.com

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Episode Survey

Got a Comment? Leave it at www.yourpodcastwebsite.com/voicemail

Video on Adding Your Website to Bing

Video on Adding Your Website to Google

Mentioned in this episode:

Podpage Takes the Hassle Out of Websites

Podpage makes websites for PODCASTERS. It has so many features, including:

Built-in SEO features

Built-in voicemail page

Built-in Follow page (keep traffic on your site).

Give podpage a try to test it out.

Podpage

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today, we're diving deep into a crucial yet frequently overlooked aspect of your online presence—the About page.

It's surprising how many people forget to include essential details like their full names or make their business and podcast information clear. In this episode, we will flip the "Your audience is the hero" script on its head, the power of storytelling in connecting with your listeners, and practical tips for crafting a compelling about page whether you're a business with a podcast or a podcast-centric website.

Plus, we'll touch on invaluable resources like Don Miller's "StoryBrand" and Matthew Dicks' "Storyworthy" to help refine your storytelling skills. Stay tuned for insights that could significantly impact how you present yourself and engage with your audience online!

The Sections of A Business About Page

The sections mentioned for an effective About Us page include:

• Characters (people behind the brand)
• Conflict (the problem the business solves)
• Resolution (the outcome and impact)
• Vision for the future (where the business is going)
• Dialog (quotations and voice of the brand)
• Setting (context and location of the business)

The About Page of a Podcast First Website

A basic, but very useful framework is:

We help (who is your audience) do (what they need to do) so they can (benefit)

Tips From Apple

Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -Apple

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website: Podcast Website Tips

Storybrand by Donal Miller

Storyworthy by Matthew Dicks

Wes McDowell on About Page Formulas

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Brad from Cancer and Comedy asked for my opinion on "All in One Sites" vs using multiple specialized tools. It's a hard question to answer and as always "If depends" on your budget, tech level, and desire to tackle a learning curve.

Choosing One

If you decide to want to sell courses, digital products, a membership/community here are some things to keep in mind. Look at all the features:

• Courses
• Email Lists
• Community/Membership sites
• Processing fees
• Mobile App
• Affiliate Programs
• Digital Products
• 1 to 1 Coaching
• Group Coaching
• Lead Magnets
• Page Builder
• Check out page
• CRM (customer relationship manager)
• Reporting
• Zapier Integration

There is no "Right Answer" it depends on what your priorities are going to be.

How Much For A Course, a PDF and a Membership/Community?

One of the reasons I think Kajabi is overpriced is they treat everything like a "Product" (per this demo video). If I want to have a course, a PDF for sale, and a Community/Membership that is seen as three products. That puts you are $150/month.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website: Podcast Website Tips

Kajabi

Podia

Zenler

Pensite

Heartbeat Community

Circle Community

Sendfox Email List (lifetime deal)

Tidycal Calendar (lifetime deal)

Full description on website

Mentioned in this episode:

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

For years I had a podcast with a website. Then, I decided to make my business a bit more serious and switched the focus to a business with a podcast. Today we are talking about having a laser-focused website for whatever that ONE THING you want your audience to do.

This is from the book Coach Builder from Donald Miller (author of Storybrand)

The Six Sections of Your Website's Front Page

1. The Header ( clearly state who you help and what you do)
2. Stakes (the consequences of not working/listening with you)
3. The Menu (your solution, your podcast, services)
4. Proof of Value (toot your own horn)
5. The Plan (a super easy on-ramp to working with you)
6. The Explanatory Paragraph (a story framework to invite visitors into your world)

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Episode Survey

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website: Podcast Website Tips

Video of Customizing a Podpage Page

Mentioned in this episode:

We Make Good Podcasts BETTER! - PodcastHotSeat.com

Ready to take your show to the next level? Check out Podcast Hot Seat.

You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit.

You also get a FREE MONTH at the School of Podcasting (including unlimited coaching).

It's time to hop into the hot seat and get your podcast growing!

Podcast Hot Seat

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today, we're diving into a common mistake that many podcasters make without even realizing it: sending our audience off our websites. By doing so, we're missing out on boosting our SEO and reinforcing our brand. In this episode, I'll guide you through easy strategies to keep your listeners engaged on your site, from creating dedicated follow pages to using plugins that streamline the process. Whether you're new to podcasting or looking to optimize your current approach, these tips will help you strengthen your online presence and bring long-term benefits to your show.

Not sure what I'm talking about. Check out my follow page (generated by PodPage)

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website: Podcast Website Tips

Video: How to find your show's link in apps

Mentioned in this episode:

We Make Good Podcasts BETTER! - PodcastHotSeat.com

Ready to take your show to the next level? Check out Podcast Hot Seat.

You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit.

You also get a FREE MONTH at the School of Podcasting (including unlimited coaching).

It's time to hop into the hot seat and get your podcast growing!

Podcast Hot Seat

Have Podpage Create a Newsletter, Blog or Summary For You

Podpage is an amazing tool that enables you to make a website for your podcast with no coding skills. Now you can have Podpage pull the information from your podcast, and create a newsletter, blog post or summary. It shows a few version and then shows you the outline of what it is about to write. You click a few buttons, and it is DONE!

Check it out at www.trypodpage.com (or click the link below).

Podpage

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy