In this rapid-fire episode of PT Pintcast, we sit down with Hunter McWhorter—marketing strategist and customer experience pro—to talk all things growth, brand, and patient retention.

Hunter shares why referrals are actually the start of the patient journey, not the eval, and what most clinics get wrong when managing that process. We dive deep into branding, Google presence, outsourcing marketing, and how to finally track ROI in a meaningful way.

He also answers:

• Should PTs do their own marketing?
• What’s the real cost of inaction when it comes to branding?
• How can you turn discharged patients into lifelong advocates?