In this PT Breakfast Club livestream, Jimmy McKay sits down with Dave Kittle and Tony Maritato to unpack what’s actually working for clinic owners and PT creators right now: why posting volume wins, how to build repeatable content formats, a DM strategy that leads to real-world referral relationships, and how to stop letting the fear of “PT internet criticism” keep you quiet.

Key Takeaways

• Frequency is the lever: growth comes from reps, not perfection.
• Pick 1–5 repeatable formats and run them.
• Use content to show the experience, not just claim expertise.
• DM strategy that works: follow + engage + then DM once you’re in the real inbox.
• Handling criticism: stop outsourcing your confidence to the comments.

Guests + Links

• Dave Kittle (YouTube): https://www.youtube.com/@thedavekittleshow/featured
• Tony Maritato (YouTube): https://www.youtube.com/c/MedicareBilling